The latest ‘Econsultancy’ blog post is titled “Five mobile predictions for 2014”. Carin van Vuuren says, “The time consumers spend on mobile devices is increasing every day, making mobile a central channel for business activity. As a result, an mobile strategy that drives results is essential for today’s businesses. Companies that don’t effectively engage customers on mobile channels will fall behind more innovative competitors. Mobile usage has grown exponentially around the world, and it continues to accelerate. By the end of 2013, more than 1bn smartphone units will... [...]

The latest article on ‘The Forrester Blog’ is titled “A Better Global Tech Market in 2014, With The US Pulling The Freight”. Andrew Bartels says, “Forrester has just published our forecast for the 2014-2015 global tech market (January 2, 2014, “A Better But Still Subpar Global Tech Market In 2014 And 2015”), and we are predicting that business and government purchases of information technologies (IT) will grow by 6.2% in US dollars in 2014, and by 5.5% in exchange-rate-adjusted or local currency terms. (Note that this data includes purchases of computer equipment, communications... [...]

The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: 3 steps for laying your value prop testing groundwork”. Eric Coffman says, “In a recent blog post, a colleague of mine, Spencer Whiting, spoke to the reasons we need to avoid marketing strategies driven by the HIPPOs (Highest Paid Person’s Opinion) of our companies and the “company logic” that most often supports their viewpoints. It’s often that a limited number of well-paid individuals at companies have the power to shape the marketing strategies that influence customer perceptions of your products,... [...]

MarketingSherpa team has posted a video recording of the “Marketing Mashup: Top takeaways of 2013” webinar. MarketingSherpa team says, “In 2013, MarketingSherpa interviewed more than 200 marketers to find what is, and is not, working in marketing and has disseminated that valuable information through case studies, how-to articles, Summit presentations and webinars. We sifted through all of this content from the year and presented all of the top takeaways in this MarketingSherpa webinar. Watch Pamela Markey, Senior Director of Marketing, and Daniel Burstein, Director of Editorial... [...]

The latest post on ‘ReadWrite’ is titled “Digital Ads: How Facebook, Google, And Twitter Target Us”. Kelly Cooper says, “The promise of digital media in online advertising is the ability to reach the right people with the right message at the right time. Facebook, Google, and Twitter are all jockeying for the hearts and minds of customers and advertisers alike. But there are big differences in what they’re doing and how useful their understanding of their users may be to advertisers. First, some background. Brands, which have long dreamed of advertising only to the people... [...]

The latest ‘Econsultancy’ blog post is titled “Mobile influenced £18bn of retail sales in 2013”. Christopher Ratcliff says, “In 2013 the percentage of in-store sales where mobile phones were used as part of the shopping journey stood at 6.8%. This equates to £18bn of sales, a figure 45% up on 2012. This comes from a recent study by Deloitte Digital, where 2,000 consumers were polled on their smartphone usage in relation to in-store purchasing. Consumers who used their mobile phones before or during their shopping trip were more likely than the average shopper to... [...]

The latest ‘Econsultancy’ blog post is titled “Digital marketing and the music industry: six key trends for 2014”. Marcus Taylor says, “One of the interesting things about being a digital marketer that specialises in a certain niche is that you get to understand your niche from many different angles. Over the past 12 months I’ve talked to hundreds of music companies; understanding what works, what doesn’t, and where they think their corner of the industry is going. Here’s my summary of what I think will matter when it comes to digital marketing in the music industry... [...]

The latest article on ‘The Forrester Blog’ is titled “Marketing 2014: Driven by Insights, Striving for Personalization, Breaking Media Boundaries”. Melissa Parrish says, “December 26th at my house was probably a lot like it was at yours: We ate leftovers; we binge-watched shows we’d missed earlier this year; and we played with toys. Not kids’ toys—tech toys. The one we played with most is also the one I spent the most time researching before I bought it: the 3D printer. Between printing demo pieces and whistles, I checked out my favorite sites to see if any new stories had... [...]

The latest ‘SEO Book’ blog post is titled “Quickly Reversing the Fat Webmaster Curse”. Eric Covinos say, “Long story short, -38 pounds in about 2 months or so. Felt great the entire time and felt way more focused day to day. Maybe you don’t have a lot of weight to lose but this whole approach can significantly help you cognitively. In fact, the diet piece was originally formed for cognitive enhancements rather than weight loss. Before I get into this post I just want to explicitly state that I am not a doctor, medical professional, medical researcher, or any type of medical/health anything.... [...]

The latest article on ‘Website Magazine’ is titled “Tech Moments That Will Shape 2014”. The WM team says, “What better time than the last day of the year (2013) to look back at some of the best and worst moments and speculate about what it all means for Internet professionals moving into 2014. Below are some of the most interesting news items that caught the collective attention of the Website Magazine community in 2013 and some thoughts on how it will influence your digital success moving forward. What tech moments from 2013 do you believe will shape 2014? Comment below and join... [...]