The latest article on ‘The Forrester Blog’ is titled “Content Marketing Fortnight V: A Time for Branded Data, Surveys, Reports and Playbooks”. Ryan Skinner says, “What’s happening (that’s important) in the world of content marketing? This is your fortnightly* round-up of the best of the best stuff online for marketers who think about content; for the previous “Fortnights”, go to the bottom of the post. (And for more information about what the Content Marketing Fortnight is, see my intro from the first one. Get this curated newsletter in your inbox every other week – send... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “How to Get Banned as an Amazon Affiliate”. Radhika says, “The Amazon Associates Program is one of the most well-known affiliate programs out there. There are lovers and haters of this affiliate program, but truth is, if you do it right, you can rake in a pretty decent income from your Amazon sales even if you’re anaffiliate marketing beginner. However, Amazon can be pretty ruthless when it comes to banning affiliates for doing the wrong thing. Often, accounts are permanently suspended, taking with them the possibility... [...]

Shawn Collins’ latest blog post is titled “Effectively Monetizing Traffic with Daily Deals”. Collins Says, “This was a conference session titled Effectively Monetizing Traffic with Daily Deals from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas. Session speakers: Scott Ginsberg, Director, Publisher Development, Commission Junction (Moderator) Peter Hamilton, Partner/CMO, HasOffers Carolyn Kmet, Director of Affiliate Marketing, Groupon.com Rafael Zelik, Marketing Director/Partner, affiliaXe Ltd Session description: Daily deals... [...]

The latest post on ‘ReadWrite’ is titled “The Internet Of Things In 2014: Steady As It Goes”. Brian Proffitt says, “The Internet of Things was all the rage in 2013, so it should be even bigger in 2014, right? If you’re talking hype, then there is little doubt that the Internet of Things will continue to vie for the center of everyone’s attention. In terms of actual forward progress, don’t hold your breath for a big event. In reality, there probably won’t be a big breakout moment for the Internet of Things in 2014“. The Internet Of Things In 2014:... [...]

The latest article on ‘Website Magazine’ is titled “Show Your Emails Some Responsive Love”. The WM team says, “Many marketers are considering how to implement responsive design on their websites, but few have extended the same focus to their email campaigns. In fact, GetResponse reports that 41 percent of emails are opened on mobile devices, while data from Econsultancy shows that just 25 percent of marketers are optimizing their email messages for mobile’s small screen. Luckily, the Web is full of responsive email templates, which ensure subscribers see messages as intended“. Show... [...]

The latest post on ‘ReadWrite’ is titled “5 Ways Pinterest Can Make Products More ‘Touchable’”. Charlotte Nichols says, “Last year, online shopping brought in more than $225.5 billion—a 16% increase from 2011. And, earlier this year, 70% of more than 3,000 shoppers said that they prefer to shop their favorite retailer online. The digital buying experience is on its way to becoming the new norm. But even as consumer preferences tilt towards e-commerce, the primary advantage held by brick-and-mortar retailers persists. Physical stores mean physical items. While we love... [...]

The latest article on ‘Website Magazine’ is titled “Multivariate Testing: Top 5 Concerns For Informational Website Owners (and How to Address Them)”. John Cole says, “As the saying goes, “You can’t please all of the people, all of the time.” So, how about pleasing ‘most of the people, most of the time’? If you’re an informational website owner aiming to improve session time, page views, bounce rate and ad revenue – then multivariate testing (MVT) is the biggest lever you can pull to accelerate your site’s overall performance. The trouble is, even though the results... [...]

The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Is your landing page missing the “why” factor?”. John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Ben Filip, Data Sciences Manager, both of MECLABS, revealed how marketers at an auto repair company increased purchases 36% by testing the copy on their landing page. But first, let’s review the research notes for some background on the test. Background: A medium-sized company selling an auto repair product. Goal: To increase the number of purchases. Primary Research Question: Which... [...]

The latest post on ‘ReadWrite’ is titled “Top Big Data Trends Of 2013”. Michael Singer says, “Thank the U.S. National Security Agency for bringing Big Data onto the national stage. The agency’s questionable use of data mining and analysis in the name of national security raised Main Street’s awareness of Big Data like never before. Making sense of a wellspring of unstructured and structured information: What do we like? What did we buy? What do we do? These questions have proven extremely valuable to companies large and small, as well as local and worldwide organizations“. Top... [...]

The latest post on ‘ReadWrite’ is titled “In 2014, The Mobile Web Will Die—And Other Mobile Predictions”. Dan Rowinski says, “In 2014, the mobile Web will die. That’s right, that bastardized version of the normal Web will crawl into a shallow grave and leave us all in peace. No more websites crippled with horrible “mobile.yourawfulwebsite.com” URLs. No more reading janky websites that display way too much fine print or omit crucial features when viewed on your smartphone or tablet. How will we kill the mobile Web? Not with kindness, that’s for sure. The death of the... [...]