‘Value Proposition: 3 steps for laying your value prop testing groundwork’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: 3 steps for laying your value prop testing groundwork”.
Eric Coffman says, “In a recent blog post, a colleague of mine, Spencer Whiting, spoke to the reasons we need to avoid marketing strategies driven by the HIPPOs (Highest Paid Person’s Opinion) of our companies and the “company logic” that most often supports their viewpoints.
It’s often that a limited number of well-paid individuals at companies have the power to shape the marketing strategies that influence customer perceptions of your products, and your company as a whole”.
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