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Wednesday, November 25, 2020

‘How do you scale native advertising?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How do you scale native advertising?”. Dale Lovell says, “Native advertising is set to grow phenomenally in 2014.  The New York Times among many others has now embraced native ad formats. This has led an even bigger clamour among media analysts to predict big things for native this year. J.P. Morgan stated last week in its ‘Nothing But Net’ report that “We believe native ads are quickly becoming the de facto ad format on mobile and increasingly moving into desktop”. There is still a lot of confusion among marketers... [...]

‘Global paid search spend increased in 2013: stats’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Global paid search spend increased in 2013: stats”. Christopher Ratcliff says, “Covario has just issued its Global Paid Search Spend Analysis for Q4 2013, revealing that global spend on pay-per-click (PPC) advertising has increased by 13% from Q3 and 7% year-on-year. Paid search on mobile also had an incredible 2013, with impressive numbers recorded for Android, iPhone and iPad activations. Total advertising spend on mobile grew 23% in Q4 2013 from Q3. This is 55% up from the same period in 2012. Keyword pricing wise,... [...]

‘Marketing salaries are on the rise: stats’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Marketing salaries are on the rise: stats”. Graham Charlton says, “It’s a good time to be a senior marketer, with the average salary of a marketing director rising by 14.4% over the last 12 months.  According to Marketing Week’s Salary and Career Survey 2014, senior marketing director’s pay packets increased from £75,345 to £86,165 on average. The survey of 3,000 marketers found that the news was less cheerful for mid-tier marketers though, with an average increase of 3.6%. Let’s take a closer... [...]

‘Digital marketing and ecommerce trends for 2014 by Econsultancy CEO Ashley Friedlein’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Digital marketing and ecommerce trends for 2014 by Econsultancy CEO Ashley Friedlein”. Ashley Friedlein says, “Each year I try to give my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for the year ahead. These are somewhere between trends and predictions. They are based largely on the many conversations I have with industry influencers and practitioners. Following are just a selection of 10 trends that I’ve chosen to highlight. However, there is free... [...]

‘Google image search changes: making life easier for publishers’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Google image search changes: making life easier for publishers”. Christopher Ratcliff says, “This is just a quick one for all you bloggers and publishers out there. If you’ve run into problems from accidentally, or not-so-accidentally, using images under copyright from a routine image search, Google has just made things a lot easier for you. In amongst the image search options, Google has just added a search by ‘usage rights’ field“. Google image search changes: making life easier for publishers ‘Econsultancy’... [...]

‘Mobile marketing lessons from the Nest Labs success story’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Mobile marketing lessons from the Nest Labs success story”. David Skerrett says, “Nest Labs meteoric rise to $3.2bn acquisition by Google in three years has been powered by three principles you can apply to your mobile marketing. Nest Labs is a Silicon Valley based disruptor dedicated to ‘transforming people’s lives’ with connected devices for the home that are both rational and emotional. Founded by Tony Faddell, ex-Apple iPod lead inventor, Nest has been acquired by Google for $3.2bn. It has launched two... [...]

‘Only 21% of marketers have a unified data system for all channels: report’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Only 21% of marketers have a unified data system for all channels: report”. David Moth says, “A common refrain among marketers is that it’s difficult to gain insight from the abundance of data that is made available by digital technologies. This could be down to time constraints or lack of expertise, but it seems that many companies simply don’t have the correct tools for the job. In a recent survey by Econsultancy and Adobe more than half (52%) of businesses said that they ‘have separate, non-connected technologies... [...]

‘Which ecommerce sites are getting it right? Here’s 21 of the best’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Which ecommerce sites are getting it right? Here’s 21 of the best”. Graham Charlton says, “Which ecommerce sites are setting a great example for others to follow?   I’ve been asking the Econsultancy blog team, as well as a few ecommerce experts, for their suggestions of great ecommerce sites. I’ve picked the rest, some because they offer an excellent all round experience, others for specific aspects which others can copy/learn from“. Which ecommerce sites are getting it right? Here’s 21 of... [...]

’18 pivotal web design trends for 2014′ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “18 pivotal web design trends for 2014”. Chris Lake says, “What web design trends do you think we’ll see in 2014? I’m betting on more simplicity, more cleanliness, and more focus on smaller screen sizes, among other things. This collection is largely based on observation, vaguely educated guesswork, waving a finger in the air, and a bunch of other posts I’ve compiled in recent months. As such, some of these predictions may be more accurate than others! No doubt I have missed all manner of trends, so do... [...]

‘Marketing automation: five insights you must consider’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Marketing automation: five insights you must consider”. Chloe Basterfield says, “Automated campaigns can be 200% more effective at converting sales. Here’s how to achieve similar returns on your own automated marketing efforts. 1. Targeting In the marketing automation age, targeting is no longer a simple matter of demographics. Successful automation combines online behaviours with known information to create a complete picture of: A person’s roles and responsibilities. Specific business pains that need resolution. Their... [...]