MarketingSherpa team has posted a video recording of the “Marketing Mashup: Top takeaways of 2013” webinar.

MarketingSherpa team says, “In 2013, MarketingSherpa interviewed more than 200 marketers to find what is, and is not, working in marketing and has disseminated that valuable information through case studies, how-to articles, Summit presentations and webinars.

We sifted through all of this content from the year and presented all of the top takeaways in this MarketingSherpa webinar.

Watch Pamela Markey, Senior Director of Marketing, and Daniel Burstein, Director of Editorial Content, both of MECLABS, discuss the most insightful lessons and discoveries from brand-side marketers from 2013.

Covering topics on social media marketing, sales strategies, content marketing, email marketing and much more, this webinar encompasses a wide range of marketing areas to aid your own marketing efforts.

You’ll hear case studies such as the email effort at Obama for America; how an e-commerce site’s radical redesign led to a 500% increase in sales; Adobe’s updated webinar strategy and the resulting 500% lift in conversion; and many more deep dives into top content from the year.

Takeaways from this webinar include:

    • Analyze your social media content to find the best way to reach customers
    • Relate to your audience and use customer personas
    • Test your email sends and never stop improving
    • Optimize thought processes for your customers“.

‘Marketing Mashup: Top takeaways of 2013’ Webinar Replay


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