‘Marketing 2014: Driven by Insights, Striving for Personalization, Breaking Media Boundaries’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Marketing 2014: Driven by Insights, Striving for Personalization, Breaking Media Boundaries”.
Melissa Parrish says, “December 26th at my house was probably a lot like it was at yours: We ate leftovers; we binge-watched shows we’d missed earlier this year; and we played with toys. Not kids’ toys—tech toys. The one we played with most is also the one I spent the most time researching before I bought it: the 3D printer.
Between printing demo pieces and whistles, I checked out my favorite sites to see if any new stories had been posted over the holiday. One of them appears to have implemented a cookie-based content targeting strategy, as both its tech and design sections were packed with headlines about 3D printing. I was pleased to see this attempt at relevance, but it failed in my case. Why? Because it was too one-dimensional“.
Marketing 2014: Driven by Insights, Striving for Personalization, Breaking Media Boundaries
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