The latest ‘Econsultancy’ blog post is titled “2014 predictions from the New York tech community”. Jacob Ajwani says, “2013 turned out to be a monumental year for ecommerce. Twitter, Rocket Fuel and Criteo IPOed. Online sales closed at record highs, with more and more transactions taking place by consumers on smartphones and tablets. Overstock.com committed to become one of the early adaptors of Bitcoin as a method of payment. And in an economy traditionally dominated by finance and real estate, tech has become New York City’s second largest sector, cementing its... [...]
Archive for the 'Internet Marketing Articles' Category
MarketingSherpa has published an article titled “Does email produce an ROI?”. Daniel Burstein says, “‘Gamification. Big data. Social local mobile marketing. As we kick off 2014, be ready for more hype about marketing tactics. While everyone who writes about the marketing industry gets giddy about what could be, in this week’s chart, we wanted to focus on what already is. Let’s take a look at the tried-and-true tactic of email marketing. Is it producing an ROI?“. Does email produce an ROI? MarketingSherpa [...]
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: What elements of your offer get people to click?”. Daniel Burstein says, “There are many reasons customers may value your product. But which oneresonates with your customers the most? Miller Lite famously spoofed this conundrum in its TV commercials, in which people would debate whether the beer was awesome because it tasted great or because it was less filling. This is a serious challenge to you as a marketer. You’re likely not only marketing a product, but an associated offer of incentive as well. Should that... [...]
The latest article on ‘Website Magazine’ is titled “What SEOs Need to Know in 2014”. Manas Kumar says, “The search engine optimization world is evolving continuously, and those responsible for improving their company’s position in the search engine result pages (SERPs) must change with it. The past year has seen Google update their algorithms to make it more “user-search” friendly and to stop fraud contents from getting relevance. The important encryption changes are the inculcation of Hummingbird, Panda and Penguin with which keyword piling will no longer work.... [...]
The latest post on ‘ReadWrite’ is titled “Can Yahoo Inspire Us?”. Owen Thomas says, “The savior narrative runs strong at Marissa Mayer’s Yahoo: An executive from Google, the company that long left Yahoo behind in the dust, comes in to revive the ailing Web giant as its CEO. It’s a tale that’s easy to tell, but it’s easier said than done. Tuesday, at the Las Vegas Hotel, Mayer delivered a keynote speech at the Consumer Electronics Show that unveiled new products but stuck to an old script. And that script did not address the question: Can Yahoo innovate?“. Can... [...]
The latest article on ‘Website Magazine’ is titled “2014 Social Media Journey: Finding Precise Answers from Big Data”. Richard Pasework says, “Marketers and business leaders are on a long and exciting journey. The prize is finding precise answers and meaning in big data. The journey presents unique and possibly overwhelming challenges based on big data’s exponential growth. With 90 percent of the world’s data created in the last two years and over 2.5 billion GB of data created every day (and doubling), it may come across as a surprise that 40 percent of this data offers no value... [...]
The latest post on ‘ReadWrite’ is titled “Why Pinterest Needs To Upgrade Visual Search Stat”. Lauren Orsini says, “Pinterest isn’t a social network. It’s a visual search engine. And its latest purchase of Visual Graph further proves its growing self-awareness of this fact. Millions use Pinterest to curate appealing images by designating them to specific categories called “pinboards.” But beneath the surface, our interaction with the service is not unlike an enormous visual search engine indexed by people instead of machines. It’s a ton of visual data, and Pinterest... [...]
The latest ‘Econsultancy’ blog post is titled “2014: the year of ‘Buy with Google’?”. Ben Davis says, “2014 feels like a significant year for the mobile wallet. Perhaps before long we’ll all be more comfortable ‘buying with Google’ on mobile websites and apps. The payment industry itself seems to be shaping up for a leap forward, with its leading conference opting for a rebrand. After 15 years as the Mobile Financial Services & NFC Summit the event has been renamed as the Mobile Wallet & Retail Innovation event in 2014. This change reflects... [...]
The latest ‘Econsultancy’ blog post is titled “Mobile in 2014: eBay, Net-A-Porter and more give us their predictions”. David Moth says, “2013 was another fascinating year in mobile as many brands finally reached the point where smartphones and tablets now account for a majority of their site traffic. This meant that businesses could no longer ignore the need to cater for mobile users, leading to a noticeable trend towards using responsive design as well as the launch of a number of excellent commerce apps. The use of mobile technology in-store also became more prominent... [...]
The latest ‘Econsultancy’ blog post is titled “The Content Cycle: how to improve your campaign strategy”. David Somerville says, “Earlier this year I was asked to speak at the Brighton Digital Marketing Festival and host the content session during the afternoon. After some consideration on what to speak about, I came up with the concept of ‘The Content Cycle’ – a process that helps marketers ensure they have a really good content strategy in place. The Content Cycle as a concept is based on the way we work with clients and construct digital marketing campaigns. However,... [...]