MarketingSherpa has published an article titled “Does email produce an ROI?”.

Daniel Burstein says, “‘Gamification. Big data. Social local mobile marketing.

As we kick off 2014, be ready for more hype about marketing tactics.

While everyone who writes about the marketing industry gets giddy about what could be, in this week’s chart, we wanted to focus on what already is. Let’s take a look at the tried-and-true tactic of email marketing. Is it producing an ROI?“.

Does email produce an ROI?


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