MarketingSherpa has published an article titled “What types of triggered emails do B2C, B2B and B2G companies send?”. Daniel Burstein says, “‘”We’ve found that nurturing campaigns, which are time based, are less effective than campaigns, which are working on triggers and time based if there’s no action.” –MarketingSherpa Email Marketing Benchmark Report survey respondent Triggered emails are effective for obvious reasons. As the saying goes, “The best predictor of future behavior is past behavior.” But what types of triggers should... [...]

Shawn Collins’ latest blog post is titled “Clean Up the Crawl Errors on Your Sites”. Collins Says, “I was looking at my Google Webmaster Tools account a while back for my blog, and I had an awful number of crawl errors, also known as 404 errors, where there is a file not found on a site.   In my defense, my blog was started in 2004 and I’ve used multiple platforms over the year, which resulted in many directory setups, file extensions, etc.   At the end of last month, I had over 900 crawl errors on my blog, and I set up a reminder to tackle them. But I have been putting... [...]

MarketingSherpa has published an article titled “How organizations are segmenting subscribers”. Daniel Burstein says, “‘ Take a look around you in the office. Is everybody exactly the same? Unless you are a penguin, the answer is likely no. As an email marketer, the question then becomes how do I treat different groups of people differently? Read this chart to see which attributes your peers use to segment subscribers“. How organizations are segmenting subscribers MarketingSherpa  [...]

MarketingSherpa has published an article titled “How do you know the most effective layout and images for your marketing sends?”. Daniel Burstein says, “‘A 152% increase in revenue per email from minor template changes. As I reviewed and approved the session titles and descriptions for Email Summit 2014, these results from mobile accessory maker ZAGG got me thinking. How many marketers routinely test email layout and images to learn what really works for their audience? Read on to see the data for yourself and learn which email campaign elements are most (and least) frequently... [...]

Shawn Collins’ latest blog post is titled “Video of Derek Flanzraich Keynote at Affiliate Summit West 2014”. Collins Says, “Derek Flanzraich, founder & ceo of Greatist, gave a keynote address at Affiliate Summit West 2014, which took place January 12-14, 2014 at Paris Las Vegas. Derek Flanzraich is an entrepreneur on a mission to make everyone a “greatist,” someone who simply makes better choices for their fitness, health, and happiness. He is the founder & ceo of Greatist, a health & fitness media startup working to make healthy living cool. Greatist is currently the... [...]

The latest ‘SEO Book’ blog post is titled “Google’s Chris DiBona On Search Ecosystem Diversity”. Aaron Wall says, “It’s hard to deny that some folks working at Google are geniuses. It’s also hard to deny the disconnect in their messaging. As Google locked down their “open” ecosystem (compatibility as a club,abandonware, deleting privacy settings, extensions required to be installed from store, extensions required to be single-purpose, forced Google+ integration, knowledge graph scrape-n-displace, “We could either sue him or hire him,” etc.),... [...]

The latest article on the ‘The Future of Ink’ blog is titled “2014 Six Steps to Take Before You Write An eBook″. Nina Amir says, “Most writers simply begin writing the moment they come up with an ebook idea they feel is worth pursuing. However, it’s best to wait a moment…or a few moments…tofocus and evaluatethat idea. This helps your book have a chance of succeeding in the ever-more competitive ebook market. To give your book a good start, take thefollowing six stepsbefore you write an ebook“. Six Steps to Take Before You Write An eBook ‘The Future of Ink’ Blog  [...]

The latest article on the ‘The Future of Ink’ blog is titled “The Pros and Cons of DRM″. Shelley Hitz says, “What is DRM?  DRM stands forDigital Rights Management and according to KDP it is “intended to inhibit unauthorized access to or copying of digital content files.” This is one of the decisions you must make when your first upload your Kindle book via the Kindle Direct Publishing (KDP) dashboard.  It is important to note that once you publish your book, this decision regardingDRM cannot be changed. Now that we have covered the basics of what DRM is, let’s discussthe pros... [...]

The latest ‘SEO Book’ blog post is titled “SEO 2014”. Aaron Wall says, “We’re at the start of 2014. SEO is finished. Well, what we had come to know as the practical execution of “whitehat SEO” is finished. Google has defined it out of existence. Research keyword. Write page targeting keyword. Place links with that keyword in the link. Google cares not for this approach. SEO, as a concept, is now an integral part of digital marketing. To do SEO in 2014 – Google-compliant, whitehat SEO – digital marketers must seamlessly integrate search strategy into other aspects of... [...]

MarketingSherpa has published an article titled “63% say registration during purchase effective for list building”. Daniel Burstein says, “‘Only 17% of email marketers report a very positive list growth trend — rapidly growing email lists. If you’re not one of them, don’t feel bad. You’re in good (and, unfortunately, large) company. But if you want to be among the rapidly growing in 2014, read on to learn ideas about one of the most effective list growth tactics“. 63% say registration during purchase effective for list building MarketingSherpa  [...]