MarketingSherpa has published an article titled “Average clickthrough rates by industry”. Daniel Burstein says, “”We would like to increase our conversion rate to 2% by the end of the year, focusing our e-plan on our website,” a Benchmark Report survey response stated. What should my company’s clickthrough rate be? Is that rate good or bad? What is the average clickthrough rate for peers in my industry? What can we learn from it? Those first two questions are nearly impossible to answer, but we’ll dive into the third and fourth questions in this MarketingSherpa... [...]

MarketingSherpa has published an article titled “Critical website conversion path elements”. Daniel Burstein says, “‘ Sometimes less is more. But which elements of your sales or lead generation path are critical for conversion? Which ones are just getting in the way? “We learned that we were trying to include too much. When we took elements out, our lead conversion dramatically improved,” a Benchmark Report survey response stated. In this MarketingSherpa Chart of the Week, we’ll take a look at data from the Website Optimization Benchmark Report survey... [...]

Shawn Collins’ latest blog post is titled “Q4 2013 Content-Commerce Report from VigLink”. Collins Says, “VigLink has released their inaugural Content-Commerce Report, which provides insights into the rapidly changing dynamics of the content-driven commerce segment. Content-Driven Commerce is the emerging market of publishers who create content that drives shopping intent and merchants who seek those shoppers. In this initial report, VigLink analyzed click performance and Earnings Per Click (EPC) paid to publishers by merchants in Q4 for 2013”. Q4 2013 Content-Commerce Report from... [...]

Shawn Collins’ latest blog post is titled “Clickbooth Launches cb:Rewards Program”. Collins Says, “Clickbooth has announced the launch of cb:Rewards, a bonus program that will reward affiliates for running traffic through the Clickbooth Network with a variety of gifts. The cb:Rewards program allows affiliates of all levels to earn points on an ongoing basis for the volume they are already doing through the network”. Clickbooth Launches cb:Rewards Program Shawn Collins’ Blog  [...]

The latest article on the ‘The Future of Ink’ blog is titled “How to Create Your Marketing Funnel the Right Way″. Karon Thackston says, “If you’ve been involved with publishing very long, you know (even if you have a physical book printed by one of the prominent, mainstream publishers) you are responsible forpromoting itif you want to see any real sales. Likewise, if you’ve been in marketing very long, you’re familiar with the term “marketing funnel.” It’s a long-standing phrase that explains the progression a lead takes to becoming a customer. The funnel has a beginning... [...]

MarketingSherpa has published an article titled “75% of strategic marketers use A/B testing to learn about customer behavior”. Daniel Burstein says, “‘Why do customers buy your products? Or bounce from your landing pages? You could simply ask them. But will they tell you the truth? Do they even really know? In this week’s chart, we’ll take a look at the data to see which types of marketers are using A/B testing and website optimization tactics to answer questions like these and learn more about customer behavior“. 75% of strategic marketers use A/B testing... [...]

Shawn Collins’ latest blog post is titled “Email Compliance: The Latest News and Why It Matters for Affiliate Marketers”. Collins Says, “Morgan Simon of UnsubCentral spoke about email compliance, from updated international laws to CAN-SPAM to looking beyond compliance at best practices for email acquisition, at the Affiliate Summit Meetup in Austin, TX on February 25, 2014. Morgan has worked with hundreds of clients, from small networks to Fortune 500 brands to help launch, grow and manage their affiliate programs. She currently works as a Marketing Manager at UnsubCentral, the industry’s... [...]

The latest article on the ‘The Future of Ink’ blog is titled “Behind the Microphone – Internet Radio Is A Great Online Marketing Strategy″. Kathleen Gage says, “Chances are you are looking foreffective online marketing strategies.The beauty of the Internet are the vast choices available for marketing and promoting to gain massive visibility. One of my favorites is Internet Radio, withBlog Talk Radiobeing one of the most popular and well known platforms. Radio is a fabulous medium for a number of reasons. You canreach a global market,easily position your expertise and optimize your personality“. Behind... [...]

Shawn Collins’ latest blog post is titled “Performance Marketing Summit 2014 in Denver”. Collins Says, “There will be a Performance Marketing Summit in Denver, CO on June 17, 2014. The one day conference is being held at the History Colorado Center. The Performance Marketing Summit in Denver will be limited to 100 people – we’ll all be in one room with a focus on networking and education. All sessions will be just 18 minutes long”. Performance Marketing Summit 2014 in Denver Shawn Collins’ Blog  [...]

MarketingSherpa has published an article titled “Can you expand upon a single successful split test?”. Daniel Burstein says, “‘An A/B test can be exciting. You might discover a new headline that generates 10% more leads or even 100% more sales. But what then? How do you achieve sustainable, successful results? This week’s chart takes a MarketingSherpa look at your peers’ testing practices“. Can you expand upon a single successful split test? MarketingSherpa  [...]