‘Email Marketing: What elements of your offer get people to click?’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: What elements of your offer get people to click?”.
Daniel Burstein says, “There are many reasons customers may value your product. But which oneresonates with your customers the most?
Miller Lite famously spoofed this conundrum in its TV commercials, in which people would debate whether the beer was awesome because it tasted great or because it was less filling.
This is a serious challenge to you as a marketer. You’re likely not only marketing a product, but an associated offer of incentive as well. Should that incentive take precedence over the product itself? How do you choose?”.
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