Remarketing refers to the act of serving targeted ads to people who have already visited or taken action on your website. It helps you to increase your sales by retaining existing customers.

WordStream contributor Michelle Morgan has shared more than 95 ideas to create Google ad remarketing lists based on page views, site engagement and social engagement, .

Morgan says, “I’ve been speaking a lot recently on the benefits of using audiences to their full extent, especially by customizing pixels to create new audiences for users on your website. The biggest benefit is that you can segment audiences into more niche groups and market to them accordingly—as in, based on more than just a site visit in the last 30 days.

After all of that, one of the most common follow up questions I get is some version of this: “That’s great, but what do I DO with this? What audiences should I be making with all this fancy stuff?” To be honest, I can’t tell you which audiences your specific business would benefit from. Every business is so different that to really create a custom strategy, you’d want seek out an individual consultant or account manager to do a deep dive into your business and your online marketing”.

95+ Ideas for Google Ads Remarketing Lists


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