Google Ads Maximize Conversions Bidding Strategy – Things You Should Know
Google’s maximize conversions ad strategy automatically sets bids to help get the most conversions for your campaign while spending your budget.
According to Google, “it uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction”.
Seer Interactive contributor Lauren Miller has shared an useful article to help you better understand Google Ads Maximize Conversions Bidding Strategy.
Miller says, “Maximize conversions on Google Ads automatically sets bids to get the most possible conversions for your daily allotted budget. The max conversions strategy is one of many automated bidding strategies offered in Google Ads today.
Depending on your return on ad spend (ROAS) or cost per acquisition (CPA) goals, Maximize Conversions can be a great strategy to obtain the highest number of conversions while efficiently spending your daily budget in its entirety.
With the idea of spending your entire daily budget within a campaign, this bidding strategy can be wildly effective if you operate on a “use it or lose it” advertising budget as Google will leverage every opportunity to spend that daily budget to drive as many conversions as possible”.
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