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Thursday, March 28, 2024

Archive for the 'Google Analytics' Category

How to Use Google Analytics 4 for Marketing [Video]

Social Media Examiner has published a new video ‘How to Use Google Analytics 4 for Marketing’ featuring Dana DiTomaso. The SME team says, “Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? Discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future.” Social Media Examiner  [...]

Beginner’s Guide to Google Analytics 4 [Guide]

Exposure Ninja has published ‘Beginner’s Guide to Google Analytics 4’ explaining the new Google Analytics version. This guide covers the following: What is Google Analytics 4? Should I switch to Google Analytics 4? What’s Changed – Universal Analytics Vs. Google Analytics 4 How to set up Google Analytics 4 Views and Data Streams Google Analytics 4 Dashboard Overview Reports Snapshot Real-Time Overview report Life Cycle reports Acquisition reports Engagement Reports Monetisation Reports Retention Report Demographic Reports Tech Reports Library Building Comparisons Event Tracking Google... [...]

Google Analytics 4 Migration: A Step By Step Guide [Guide]

Databox, Inc. has published ‘Google Analytics 4 Migration: A Step by Step Guide’ to help you with the Google Analytics 4 migration process. Davor Štefanović says, “To help you go through the immigration process easier, we have created this helpful step-by-step guide that covers the following: Is this GA4 Migration Guide for You? How to Back Up Your Data from UA How Long Does It Take To Switch from UA to GA4?  A Step-By-Ste[ Guide to Google Analytics 4 Migration Is this GA4 Migration Guide for You? Not everyone wants to make the switch, nor does everyone need to (at least... [...]

Google Analytics 4 for marketing agencies [Guide]

MarTech has published ‘A guide to Google Analytics 4 for marketing agencies’ featuring information you need to know to prep your clients for the change. The MarTech team says, “GA4 is currently available (and the default if you set up a new property), but many marketers still rely on Universal Analytics. Additionally, since GA4 is still being updated, everyone is in the same boat, learning how to use the new metrics. Companies that integrate with Google Analytics must update their integrations before the July 2023 deadline, and this includes CallRail. We are currently revamping... [...]

Forbes’ Google Analytics 4 (GA4) Insights for Entrepreneurs

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Forbes contributor Jodie Cook has published an article featuring five Google Analytics 4 (GA4) insights for entrepreneurs. She says, “The new update of Google Analytics, GA4, has created exciting potential for entrepreneurs to improve how well their website converts and, therefore, the profitability of their business. Juenemann shares how the data can be applied to grow your business. 1. Visualize your funnel with GA4 “A funnel is a series of pages or actions your... [...]

Universal Analytics to GA4 [Guide]

Adswerve, Inc. has published the ‘Universal Analytics to GA4 – BigQuery Export Guide’. It covers the following: High-Level Differences Field Translation Basic Metrics and Dimensions Events, Sessions and Users Sessions Advanced Engagement Rate and Bounce Rate Advanced Metrics and Dimensions User Entry and Exit User Stickiness (DAU/MAU) GA4 to UA High-Level Metric Comparison Resources Universal Analytics to GA4 – BigQuery Export Guide Adswerve, Inc.  [...]

GA4 Best Practices

Google Analytics 4 is a new property designed for the future of measurement. It collects both website and app data to better understand the customer journey. Digital Mantis, Inc. contributor David Vanhee has published an article featuring Google Analytics 4 best practices. He says, ,”We asked 13 Google Analytics 4 experts to share their best practices advice. We received some golden tips about starting with GA4 and smoothly migrating from Universal analytics. If you want to take a shortcut, these insights will for sure come in handy… Before you do anything with Google Analytics 4 –... [...]

Preparing Your Data Consumers for GA4 [Video]

MOZ has published the new episode of Whiteboard Friday video series ‘Preparing Your Data Consumers for GA4’ featuring Ruth Burr Reedy. The MOZ team says, “You know GA4 is coming, and last week Dana took you through some of the top things to be aware of before making the transition to it. In this week’s episode, Ruth Burr Reedy discusses what a lot of marketers may not be thinking about enough: the people besides us who use Analytics data, and what they need to know about Google Analytics 4 in order to continue using Analytics data.” MOZ  [...]

Top 4 Things to Know About GA4 [Video]

MOZ has published the latest episode of the Whiteboard Friday video series ‘Top 4 Things to Know About GA4’ featuring Dana DiTomaso. The MOZ team says, “In this week’s Whiteboard Friday, Dana brings you some details on the exciting new world of Google Analytics 4. Watch and learn how to talk about it when clients and coworkers are intimidated by the move.” MOZ  [...]

Getting started with Google Analytics 4 [Guide]

MarTech has published a new guide ‘Getting started with Google Analytics 4’ to help set up the new Google Analytics 4. Constantine von Hoffman says, “It’s essential to think about how we define and think about success. To start with, answer these questions: What do you think are the three success metrics for your website? What would your boss/client say are three success metrics for your website? What are three actions, conversions and actions on a website that a customer would consider successful? “That’s going to allow you to see, do my ideas of success and what we’re... [...]


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