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Thursday, January 28, 2021

Starting With Google Tag Manager: A Beginner’s Guide [Video]

Google Tag Manager offers a user-friendly, web-based interface that simplifies the process of working with tags. It enables marketers to work with tags without having to rely on web developers. Social Media Examiner has published a new video ‘Starting With Google Tag Manager: A Beginner’s Guide’ to help you start using Google Tag Manager. The SME team says, “Want to begin using Google Tag Manager? Looking for an easier way to install tracking pixels on your website? Measurement marketing expert Chris Mercer explains how Google Tag Manager can simplify your marketing measurement... [...]

Performing Cross-Domain Tracking In Google Tag Manager

Google Analytics allows you to measure your advertising ROI and track your Flash, video, and social networking sites and applications. You can also perform cross-domain tracking using Google Tag Manager. Portent contributor Oeuyown Kim has shared an article on setting up and testing cross-domain tracking in Google Tag Manager. Kim says, “Cross-domain tracking is required on your site any time you see sessions broken up across root domains. There are a few common situations that might break up sessions in GA: Users Are Sent Through a Redirect This has been the most common offender in my experience.... [...]

Google Adds Custom Templates to Tag Manager

The Google Tag Manager enables the webmasters to manage and deploy marketing tags (snippets of code or tracking pixels) on their websites without modifying the site code. It offers flexibility to everyone for managing the code without much technical expertise. To make Google Tag Manager more transparent and helpful, Google has added Custom Templates to it. Google’s Scott Herman says, “For scenarios where the built-in templates don’t cover your needs, we also offer options to deploy your own custom HTML and JavaScript. To help protect the security of your users and sites, we already... [...]

Everything You Need to Know About Google Tag Manager

Google defines Google Tag Manager as “a tag management system that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app”. You can connect your site with the tag management system by installing GTM on your site. Absolute contributor Ben Austin has shared an article highlighting the important features of GTM. Austin says, “While Google Tag Manager is easy to use, there are a few things that you will need to understand. These are containers and triggers: Containers In order to set up Google... [...]