Koozai’s Gary Hainsworth has published an article ‘What Are The Alternatives To GA4 Tracking?’ featuring the Google Analytics 4 alternatives.

He says, “Those listed below usually have free versions, but many are limited to a smaller number of users or pageviews per day. This will be fine for some users, but bear this in mind when looking at the plans available.

Matomo

Matomo is an open-source analytics tool, originally called Piwik. There is a Pro version for larger site (see below), but the basic version is great if you are interested in hosting your own analytics or paying for the cloud hosting.

Benefits

Hosting your own analytics will cut down load speeds and make sure that you can keep all of your data forever. It does require some knowledge to set up as well as a server of some description though.

This is also probably the closest to Universal Analytics that you can get. The learning curve is basically non-existent if you’re used to UA and you can import your existing UA data as well, making a great continuation as it is phased out.”

What Are The Alternatives To GA4 Tracking?

Koozai

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