Google has caused headaches worldwide with the deprecation of Universal Analytics, forcing businesses to transition to the new Google Analytics 4 instance by June 2023.

Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST.

The CMI team says, “At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t read)? Google Analytics wasn’t created for content people and GA4 is even worse.

Join us for a webinar on everything you need to know about the transition to GA4, including key features, common challenges, and why teams are turning to content analytics for better insights.

Our Guests:

  • John Levitt, Head, Parse.ly, @johnmlevitt
  • Stephanie Stahl, General Manager, Content Marketing Institute, @EditorStahl.”

The Transition to Google Analytics 4 and What It Means for Content Teams

Content Marketing Institute


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