Google Tag Manager (GTM) is a free tag management solution that allows you to add and edit segments of code (tags) that collect and send data to Google Analytics.

Search Engine Journal has published ‘Google Tag Manager: A GA4 Beginners Guide’.

Kayle Larkin says, “I’m sharing an easy-to-follow beginners guide for setting up GA4 using Google Tag Manager to get you up and running.

In it, we’ll take a look at how Google Tag Manager works, followed by an easy five-step GA4 setup tutorial with pictures.

Difference Between Google Tag Manager And Google Analytics

Google Tag Manager (GTM) and Google Analytics (GA) are completely different tools that work together to get you the data you need to make smart marketing decisions.

Google Tag Manager is used for storing and managing the code – it is literally a container.”

You May Also Like These Topics...

Understanding Google Analytics 4 [Guide]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Joe Hall of Hall Analysis has published a comprehensive guide ‘Understanding Google Analytics 4’. He says, “Universal Analytics is now replaced by GA4, and GA4 is designed to provide a more comprehensive understanding of customer […]

Sharing is caring

Google Analytics 4 Overview [Video]

The Google Marketing Platform team has published a new video featuring the Google Analytics 4 overview. Jesal Shah, head of industry for Google Marketing Platform shares the latest innovations in Google Analytics. Learn how marketing measurement has changed and how Analytics has evolved to help marketers adapt to those changes. Sharing is caring

Sharing is caring

Five Google Analytics Alternatives

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Wide Angle Analytics has published an article featuring the five best Google Analytics alternatives in the year 2023. The WAA team says, “Since GDPR blew the lid from the […]

Sharing is caring

A Beginner’s Guide to GA4 [Guide]

Koozai has published ‘A Beginner’s Guide to GA4’ featuring useful advice on Google Analytics 4. The Koozai team says, “If you want to learn more about GA4, look no further, you’ve found it! An overview of GA4 and the new features How to create and structure a GA4 property, properly Building custom report cards Using […]

Sharing is caring
Sharing is caring