Google Tag Manager (GTM) is a free tag management solution that allows you to add and edit segments of code (tags) that collect and send data to Google Analytics.

Search Engine Journal has published ‘Google Tag Manager: A GA4 Beginners Guide’.

Kayle Larkin says, “I’m sharing an easy-to-follow beginners guide for setting up GA4 using Google Tag Manager to get you up and running.

In it, we’ll take a look at how Google Tag Manager works, followed by an easy five-step GA4 setup tutorial with pictures.

Difference Between Google Tag Manager And Google Analytics

Google Tag Manager (GTM) and Google Analytics (GA) are completely different tools that work together to get you the data you need to make smart marketing decisions.

Google Tag Manager is used for storing and managing the code – it is literally a container.”


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