Koozai’s Gary Hainsworth has published an article ‘What Are The Alternatives To GA4 Tracking?’ featuring the Google Analytics 4 alternatives. He says, “Those listed below usually have free versions, but many are limited to a smaller number of users or pageviews per day. This will be fine for some users, but bear this in mind when looking at the plans available. Matomo Matomo is an open-source analytics tool, originally called Piwik. There is a Pro version for larger site (see below), but the basic version is great if you are interested in hosting your own analytics or paying... [...]