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Friday, March 29, 2024

Archive for the 'Google Analytics' Category

Mastering GA4: How To Use The New Google Analytics Like A Pro, July 12 [Webinar]

Google Analytics 4 (GA4) is the next generation of Google Analytics. It’s a more powerful and flexible analytics platform that’s designed to help you understand your customers better and make more informed decisions about your business. Search Engine Journal is hosting a webinar ‘Mastering GA4: How To Use The New Google Analytics Like A Pro’ on Wednesday, July 12, 2023, at 2.00 pm ET. The SEJ team says, “With Universal Analytics (UA) shutting down on July 1, 2023, it’s time to shift gears and get up to speed with Google Analytics 4 (GA4). Join this webinar to make... [...]

Utilizing The New GA4, July 12 [Webinar]

With Universal Analytics (UA) shutting down on July 1, 2023, it’s time to shift gears and get up to speed with Google Analytics 4 (GA4). Search Engine Journal is hosting a webinar ‘Utilizing The New GA4’ on Wednesday, July 12, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track. You’ll learn: How to read reports in Google Analytics 4. How to analyze and utilize the data in GA4. How to make... [...]

GA4 Strategy & Setup for SEO [On Demand Webinar]

Conductor has made available the ‘GA4 Strategy & Setup for SEO’ webinar on demand. The conductor team says, “Calling all marketers! Google’s recent shift from Universal Analytics (UA) to GA4 is a game-changer for site analytics tracking. With UA being sunset on July 1st, it’s time to level up your marketing strategy with GA4. Still trying to figure out where to start with migrating to GA4 or looking for validation on your analytics and migration strategy? We’ve got you covered. Join Conductor’s Pat Reinhart for a webinar on Tuesday, April 4th, at 2:00 PM... [...]

A Step-By-Step Guide To Creating Segments And Audiences In GA4 [Guide]

Search Engine Journal contributor Vahan Petrosyan has published ‘A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples’. He says, “What wasn’t possible with UA is now possible with GA4. Separate specific groups of users and compare their behavior to the rest of the data with this guide. Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to measuring screen views compared to Universal Analytics. Instead of measuring... [...]

GA4 Audiences: Not Just for Ads! [Video]

MOZ has published a new episode of the Whiteboard Friday video ‘GA4 Audiences: Not Just for Ads!’ featuring Dana DiTomaso. The MOZ team says, “There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they’re better. One of those features is Audiences, which many people may only be using for their ads. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well.” MOZ  [...]

How to Migrate to Google Analytics 4 [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘How to Migrate to Google Analytics 4’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald. The Rank Ranger team says, “Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab. In this week’s episode, our panel discusses how to migrate to Google Analytics 4, including: Steps to migrate to Google... [...]

Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking [Guide]

Search Engine Journal has published ‘Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking’ explaining why you should track offline, phone call conversions in Google Analytics 4. The SEJ team says, “In This Step-By-Step Guide Why Should You Track Offline, Phone Call Conversions In Google Analytics 4? How Can You Track Advanced Phone Call Analytics In Google Analytics 4? Step-By-Step Guide To Creating Call Tracking Conversion Events In Google Analytics 4.“ Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking Search Engine Journal  [...]

The Key Benefits That GA4 Offers Over Universal Analytics [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘The Key Benefits That GA4 Offers Over Universal Analytics’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald. The Rank Ranger team says, “Welcome to part two of a three-part discussion about Google Analytics 4. And in this episode, we’re going to be looking at the key benefits that GA4 offers over Universal Analytics. Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The... [...]

How Has Google Analytics Evolved? [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘How Has Google Analytics Evolved?’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald. The Rank Ranger team says, “In this week’s episode, our panel will help you understand Google Analytics 4, including: The history of Google Analytics How Google Analytics has changed What SEOs will lose by moving over to Google Analytics 4 What SEOs should know to embrace Google Analytics 4.” Rank Ranger  [...]

MOZ Shares 20 Google Analytics Alternatives

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. MOZ contributor Jess Joyce has published an article featuring 20 Google Analytics alternatives. She says, “More than a visitor counter, but often simplified, web analytics providers focus on giving services to small businesses, bloggers, and small websites. Their metrics are also the closest to Google Analytics. Most of the web analytics tools below are easy to maintain, quick to install, and don’t need self-hosting.... [...]


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