MeasureMinds Group has published a new guide ‘Advanced Google Analytics 4 (GA4) Tips & Tricks’ featuring useful tactics to use Google Analytics 4. It covers the following: 1. User identity a. Blended reporting identity b. Observed reporting identity c. Device-based reporting identity d. The importance of Google Signals 2. Google Optimize a. Testing with Google Optimize and GA4 3. Attribution a. Attribution scopes b. Finding the data from your data-driven attribution model 4. Exploration a. How to avoid confusion with attribution 5. Standard reports vs. explorations. Advanced... [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Joe Hall of Hall Analysis has published a comprehensive guide ‘Understanding Google Analytics 4’. He says, “Universal Analytics is now replaced by GA4, and GA4 is designed to provide a more comprehensive understanding of customer behavior across devices and channels, and it uses machine learning to generate insights and predictions about user behavior. The main difference between Universal Analytics and Google Analytics 4 (GA4) is the way data is collected... [...]

The Google Marketing Platform team has published a new video featuring the Google Analytics 4 overview. Jesal Shah, head of industry for Google Marketing Platform shares the latest innovations in Google Analytics. Learn how marketing measurement has changed and how Analytics has evolved to help marketers adapt to those changes.  [...]

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Wide Angle Analytics has published an article featuring the five best Google Analytics alternatives in the year 2023. The WAA team says, “Since GDPR blew the lid from the privacy nightmare that is Google Analytics, we have been blessed with alternatives in the Web Analytics space. Today, there are a variety of options available. Web analytics SaaS and on-premises solutions have their pros and cons. Especially when working... [...]

Koozai has published ‘A Beginner’s Guide to GA4’ featuring useful advice on Google Analytics 4. The Koozai team says, “If you want to learn more about GA4, look no further, you’ve found it! An overview of GA4 and the new features How to create and structure a GA4 property, properly Building custom report cards Using the Explore feature In this whitepaper, we will be looking at the key new features and walking you through how to set up and navigate around GA4.” A Beginner’s Guide to GA4 Koozai  [...]

Koozai’s Gary Hainsworth has published an article ‘What Are The Alternatives To GA4 Tracking?’ featuring the Google Analytics 4 alternatives. He says, “Those listed below usually have free versions, but many are limited to a smaller number of users or pageviews per day. This will be fine for some users, but bear this in mind when looking at the plans available. Matomo Matomo is an open-source analytics tool, originally called Piwik. There is a Pro version for larger site (see below), but the basic version is great if you are interested in hosting your own analytics or paying... [...]

This is a reminder for a CMI webiar to be held of December 8, 2022.  Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST. The CMI team says, “At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t read)? Google Analytics wasn’t created for content people and GA4 is even worse. Join us for a webinar... [...]

Google has caused headaches worldwide with the deprecation of Universal Analytics, forcing businesses to transition to the new Google Analytics 4 instance by June 2023. Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST. The CMI team says, “At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t read)?... [...]

Google Tag Manager (GTM) is a free tag management solution that allows you to add and edit segments of code (tags) that collect and send data to Google Analytics. Search Engine Journal has published ‘Google Tag Manager: A GA4 Beginners Guide’. Kayle Larkin says, “I’m sharing an easy-to-follow beginners guide for setting up GA4 using Google Tag Manager to get you up and running. In it, we’ll take a look at how Google Tag Manager works, followed by an easy five-step GA4 setup tutorial with pictures. Difference Between Google Tag Manager And Google Analytics Google Tag Manager... [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. It provides implementation instructions and reference materials geared toward a developer audience. Social Media Examiner has published a new video ‘How to Use Google Analytics 4 for Marketing’ sharing some useful strategies to use GA4. The SME team says, “Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? Discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring... [...]