Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Search Engine Journal contributor Janet Driscoll Miller has published a step-by-step guide titled ‘How to migrate to Google Analytics 4’. She says, “That means that you need to seriously address your analytics plan as soon as possible to ensure that as of that date that your new GA4 property is tracking correctly and can provide you with accurate year-over-year data. Here’s how to migrate to Google Analytics 4. Phase 1: Create your GA4 property and launch... [...]

Search Engine Land is hosting a webinar ‘Get a Jumpstart with Google Analytics 4’ on Thursday, June 16, 2022. The SEL team says, “Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now. Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better user experience for marketers. But there is a learning curve involved in understanding the stark differences between GA4’s and UA’s interfaces. Join experts from iQuanti and learn... [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Search Engine Land contributor David Ogletree has published Google Analytics 4 Guide for PPC. He says, “One of the main concepts of GA4 is differentiating between user engagement and session engagement. The main difference is that user engagement statistics can span more than one session. A session engagement includes data for each session. GA4 is all about engagement. The biggest difference you will notice in GA4 is that the bounce rate is gone. It has been replaced... [...]

MoreVisibility is hosting a webinar ‘Google Analytics 4 Takeover: Be Prepared’ on Thursday, May 12, 2022, at 1.00 pm EST. The MoreVisibility team says, “What You’ll Learn How to get started with Google Analytics 4 (GA4) Ideas to avoid data loss when Universal Analytics is sunset Top differences between Universal Analytics & GA4 and how to solve them Tips for using Standard Reports and setting up Custom Reports in GA4.” Google Analytics 4 Takeover: Be Prepared MoreVisibility  [...]

MoreVisibility is hosting a webinar ‘Google Analytics 4 Takeover: Be Prepared’ on Thursday, May 12, 2022, at 1.00 pm EST. The MoreVisibility team says, “What You’ll Learn How to get started with Google Analytics 4 (GA4) Ideas to avoid data loss when Universal Analytics is sunset Top differences between Universal Analytics & GA4 and how to solve them Tips for using Standard Reports and setting up Custom Reports in GA4.” Google Analytics 4 Takeover: Be Prepared MoreVisibility  [...]

By gaining deeper insights into Google Analytics 4, you can make yourself comfortable with site traffic, user engagement, events, and conversion reports. Search Engine Journal contributor Kayle Larkin has shared four tips to help you get started with Google Analytics 4. She says, “Here are four GA4 tips to get you up and running. 1. Site Traffic Let’s start with the basics. How will you know if your marketing efforts are resulting in site growth? To measure site traffic, you can look at users or sessions. Users represent an individual who visited your website. Sessions represent “visits”... [...]

Krista Seiden has published a new video ‘GA4 Quick Tips – Pages Report’ highlighting the Pages report that helps Google Analytics 4 users gain a better understanding of their website’s performance. In this short video, KS Digital founder and former Googler Krista Seiden walks you through Pages Reporting in Google Analytics 4 KS Digital  [...]

Google Analytics has been utilized by marketers to better understand campaign performance and help with data-driven decisions for marketing attribution/resource allocation. Click Insight has published an article stating why Google Analytics 4 (GA4) is valuable to marketers. The CI team says, “GA4 is geared towards marketers.1) GA4’s User Interface Layout with Customer Life Cycle in Mind For marketers looking to identify the right time to serve content, it is critical to understand where customers/users are in the Customer Life Cycle and what their behavior is within a particular stage. With... [...]

The Google Analytics 4 (GA4) platform has been with us for almost a year now. It has been loaded with numerous features to help you improve your website performance. Builtvisible contributor Gary Stubbenhagen has published a comprehensive article on preparing for the GA4 switchover. He says, “Google Analytics 4 (GA4) turns a year old in just a few weeks, so you should have some idea of what the platform is and its capabilities already. But if you’ve somehow managed to dodge the barrage of content over the past year, now’s the time to stop ignoring it, get serious and swot up – because... [...]

In data analysis, sampling is the practice of analyzing a subset of all data in order to uncover meaningful information in the larger data set. In Google Analytics, sampling is used for understanding campaign performance and improving future campaigns. OnlineMetrics contributor Paul Koks has published a post on how sampling works in Google Analytics 4. He says, “I have been using Google Analytics for 10+ years now and one of the biggest pains in Universal Analytics is sampling. There are certainly ways to deal with it, but for the regular (non-paying) user there isn’t a very good solution. Today,... [...]