Google has caused headaches worldwide with the deprecation of Universal Analytics, forcing businesses to transition to the new Google Analytics 4 instance by June 2023. Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST. The CMI team says, “At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t... [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. It provides implementation instructions and reference materials geared toward a developer audience. Social Media Examiner has published a new video ‘How to Use Google Analytics 4 for Marketing’ sharing some useful strategies to use GA4. The SME team says, “Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? Discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring... [...]

Social Media Examiner has published a new video ‘How to Use Google Analytics 4 for Marketing’ featuring Dana DiTomaso. The SME team says, “Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? Discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future.” Social Media Examiner  [...]

Exposure Ninja has published ‘Beginner’s Guide to Google Analytics 4’ explaining the new Google Analytics version. This guide covers the following: What is Google Analytics 4? Should I switch to Google Analytics 4? What’s Changed – Universal Analytics Vs. Google Analytics 4 How to set up Google Analytics 4 Views and Data Streams Google Analytics 4 Dashboard Overview Reports Snapshot Real-Time Overview report Life Cycle reports Acquisition reports Engagement Reports Monetisation Reports Retention Report Demographic Reports Tech Reports Library Building Comparisons Event... [...]

MarTech has published ‘A guide to Google Analytics 4 for marketing agencies’ featuring information you need to know to prep your clients for the change. The MarTech team says, “GA4 is currently available (and the default if you set up a new property), but many marketers still rely on Universal Analytics. Additionally, since GA4 is still being updated, everyone is in the same boat, learning how to use the new metrics. Companies that integrate with Google Analytics must update their integrations before the July 2023 deadline, and this includes CallRail. We are currently revamping... [...]

MarTech has published a new guide ‘Getting started with Google Analytics 4’ to help set up the new Google Analytics 4. Constantine von Hoffman says, “It’s essential to think about how we define and think about success. To start with, answer these questions: What do you think are the three success metrics for your website? What would your boss/client say are three success metrics for your website? What are three actions, conversions and actions on a website that a customer would consider successful? “That’s going to allow you to see, do my ideas of success and... [...]

Digital Mantis, Inc. contributor David Vanhee has published an article sharing five steps to downgrade Google Analytics 4. He says, “Downgrading Google Analytics 4 to Universal Analytics takes 5 steps only. If you don’t have time to learn GA4, this is a suitable solution. But please be aware that saving time now will cost you more in the long run… You can easily downgrade GA4 to GA3. Doing so puts your organization or your customizers and business at risk. The safest way is to use UA and GA4 in parallel. If you want to switch back to Universal... [...]

Segmentation in Google Analytics 4 allows you to know your customers and their activities on your websites. It allows you to identify their demographics, content interest, behavior, etc. Martech contributor Samantha Barneshas shared 3 ways to do segmentation in Google Analytics 4. She says, “You can create a set of rules to design conditions about who and what to include in a particular group. There’s more than one to explore and each has its appropriate use case: Comparisons. Explorations. Audiences. You can think of them as a funnel from broad exploration, to visual analysis,... [...]

A lot of marketers agree that the old UA bounce rate metric was a poor indicator of performance.  The new Google Analytics 4 allows users to access the bounce rate metric. Hallam contributor Jonathan Ellins has published an article explaining where the bounce rate is in GA4. He says, “The bounce rate in Google Analytics 4 is a far more useful metric as it indicates how many users simply didn’t find what they were looking for and either quit their browser tab or, for example, pressed the back button to go back to a previous list of search results. It’s really important to... [...]

Search Engine Journal has published a new episode of  Search Engine Journal Show podcast ‘Google Analytics 4 – More Than SEO’ featuring Krista Seiden. Loren Baker says, “In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc.? Krista Seiden of KS Digital and former VP at Quantcast joined me on the SEJ Show to discuss the benefits and advantages of GA 4 for paid campaigns... [...]