Rank Ranger has published a new episode of the In Search SEO podcast ‘The Key Benefits That GA4 Offers Over Universal Analytics’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald.

The Rank Ranger team says, “Welcome to part two of a three-part discussion about Google Analytics 4. And in this episode, we’re going to be looking at the key benefits that GA4 offers over Universal Analytics.

Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab.

In this episode, our panel discusses the advantages of Google Analytics 4 over Universal Analytics, including:

  • The advantages of GA4 over Universal Analytics
  • How you can tell a better story with Google Analytics 4
  • How GA4 deals with different properties
  • Will GA4 replace software like heat map or CRO software?
  • GA4 helps you visualize your buyer’s journey
  • Is there better data available in GA4?”

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