A Step-By-Step Guide To Creating Segments And Audiences In GA4 [Guide]

Search Engine Journal contributor Vahan Petrosyan has published ‘A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples’. He says, “What wasn’t possible with UA is now possible with GA4. Separate specific groups of users and compare their behavior to the rest of the data with this guide. Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to measuring screen views compared to Universal Analytics. Instead of measuring... [...]