Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

MOZ contributor Jess Joyce has published an article featuring 20 Google Analytics alternatives.

She says, “More than a visitor counter, but often simplified, web analytics providers focus on giving services to small businesses, bloggers, and small websites. Their metrics are also the closest to Google Analytics. Most of the web analytics tools below are easy to maintain, quick to install, and don’t need self-hosting. However, some will offer self-hosting in addition to their regular services.

Fathom Analytics

Launched in 2018, Fathom Analytics is a cookie-less, privacy-focused Google Analytics alternative that’s really simple to use. They care about user privacy and pioneered proprietary routes in compliance with the EU for EU visitors. Calling the route “EU isolation”, Fathom Analytics is also GDPR, PECR, COPPA, CCPA, and ePrivacy compliant.

Features of Fathom Analytics include:

  • Seven-day free trial
  • Prices start at $14 per month for up to 100,000 page views.”

20 Google Analytics Alternatives

MOZ

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