MOZ has published a new episode of the Whiteboard Friday video ‘GA4 Audiences: Not Just for Ads!’ featuring Dana DiTomaso.

The MOZ team says, “There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they’re better. One of those features is Audiences, which many people may only be using for their ads. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well.”


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