MeasureMinds Group has published a new guide ‘Advanced Google Analytics 4 (GA4) Tips & Tricks’ featuring useful tactics to use Google Analytics 4.

It covers the following:

1. User identity

a. Blended reporting identity
b. Observed reporting identity
c. Device-based reporting identity
d. The importance of Google Signals

2. Google Optimize

a. Testing with Google Optimize and GA4

3. Attribution

a. Attribution scopes
b. Finding the data from your data-driven attribution model

4. Exploration

a. How to avoid confusion with attribution

5. Standard reports vs. explorations.

Advanced Google Analytics 4 (GA4) Tips & Tricks

MeasureMinds Group

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