Zak Stambor says, “EBay is among the first e-commerce companies to join the FIDO Alliance, an industry group developing new authentication standards. EBay Inc. is looking to a future in which consumers no longer have to enter a password to sign into an e-commerce site. The online marketplace has joined the Fast Identity Online Alliance (FIDO), an industry consortium that aims to develop standards for simpler yet stronger authentication. FIDO’s members include such companies as Alibaba Group Holdings Ltd., Google Inc., Microsoft Corp., PayPal Inc. and Visa Inc. The FIDO Alliance is trying... [...]

Ameen Khwaja says, “eCommerce in India has attained a lot with the growth of technology and it acts as a strategic factor with the internationalization, shopping experience, mobile-oriented design and social integration. Even though all these factors are quite critical, nowadays each of the difference between the eCommerce websites likes to be more qualitative. Importance of project execution become higher when compared to target or base idea so that it is necessary to concentrate on various sector with the increase of online business. The eCommerce websites gives the best user experience... [...]

Satish Meena says, “I have a confession to make. I love talking with B2B marketers and clients, but there is one question I get occasionally that really makes me crazy. (And you will hear an earful if you are unfortunate enough to ask it.) “Laura, what’s working well in B2B marketing tactics?” And I’m thinking, “Do I look like the Lone Ranger?” (Silver bullets? Get it?) To be fair, when marketers ask me “What works best?” I don’t really think they are looking for a simple and seemingly magical solution to a complicated problem. Most just want to validate their... [...]

Harry Whitehouse says, “A new year means a fresh start. It’s the perfect opportunity to reassess, refresh and take your business to the next level. Here are some tips to help your business kick off 2016 with a bang. 1. Establish your business New Year’s resolutions. Setting some New Year’s resolutions for your business is just as important as promising to hit the gym more often. This is your chance to challenge yourself with some new business goals and reinforce your brand. Whether it’s meeting your financial targets, winning over some new customers or strengthening ties with existing... [...]

Tripti Narain says, “In a major reform, the government has cleared 100 per cent Foreign Direct Investment (FDI) in online retail consumer businesses that operate as marketplaces, Department of Industrial Policy and Promotion (DIPP) said in a notice on March 29. Marketplace model means that the companies act as a facilitator between buyers and sellers by providing a technology platform. As per the guidelines issued by DIPP on FDI in e-commerce, FDI has not been allowed in inventory-based model of e-commerce, where the company owns the goods that are being sold through its platform. To bring... [...]

Ritu Kochar says, “The recent face-off between Flipkart’s Sachin Bansal and Snapdeal’s CEO Kunal Bahl on Twitter took everyone back to the time of Cola wars where Pepsi and Coca-Cola chose advertising, the ecommerce companies have added Twitter to their artillery. Shots were fired and egos were hurt. As the competition intensifies, the big boys of ecommerce companies – Amazon, Flipkart and Snapdeal – are going great lengths to save their company from being mocked at on Twitter. Knowing the impact of social media, where millions of their customers wait as they plan their next... [...]

David Bernstein says, “It makes sense to implement a rigid return policy, doesn’t it? By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. At least, that’s the basic idea (and hope) for strict policies. What if the opposite were true? The Endowment Effect If you give seven days, or even thirty days, for customers to try out a purchase before returning it, there is a chance that a few will miss that deadline. It’s just human nature. What about the rest of your customers, though?... [...]

Greg Sterling says, “According to a report yesterday, fingerprint-enabled Apple Pay is coming to mobile websites. One popular angle on this news is that the move will potentially cut into PayPal’s leadership position; however, the more important potential impact is the acceleration of mobile commerce more broadly. Re/code reported that Apple Pay for mobile sites will be available later this year, before holiday 2016: The service will be available to shoppers using the Safari browser on models of iPhones and iPads that possess Apple’s TouchID fingerprint technology, these people said.... [...]

David Bernstein says, “It makes sense to implement a rigid return policy, doesn’t it? By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. At least, that’s the basic idea (and hope) for strict policies. What if the opposite were true? The Endowment Effect If you give seven days, or even thirty days, for customers to try out a purchase before returning it, there is a chance that a few will miss that deadline. It’s just human nature. What about the rest of your customers, though?... [...]

Spencer Dunfee says, “Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Excellent customer service has long been a determining factor in a buyer’s loyalty, but you may be surprised to learn it’s not the only thing you can do to make sure your customers buy again. In fact, for a guaranteed return visit, you need a quality product, excellent customer service, and choice closure. Choice paradox is that pesky psychological hangup that occurs when buyers have too many options available. Maybe those options aren’t all available from just one... [...]