Satish Meena says, “I have a confession to make. I love talking with B2B marketers and clients, but there is one question I get occasionally that really makes me crazy. (And you will hear an earful if you are unfortunate enough to ask it.)

“Laura, what’s working well in B2B marketing tactics?”

And I’m thinking, “Do I look like the Lone Ranger?” (Silver bullets? Get it?)

To be fair, when marketers ask me “What works best?” I don’t really think they are looking for a simple and seemingly magical solution to a complicated problem. Most just want to validate their current choices and ensure they haven’t overlooked other viable approaches. But when 87% of B2B marketers say they struggle to develop compelling content, no amount of messing around with the mix will create a significant improvement in results”.

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