Matthew Torren says, “What should you be focusing on to improve your ecommerce business? You undoubtedly have plenty of ideas of your own, and so do your team members and external stakeholders. Then there’s the seemingly endless advice from industry publications and thought leaders. It’s enough to make your head spin — you might feel like everywhere you turn, there’s another hot design trend, user experience concept, conversion optimization experiment or ecommerce tech tool that someone is hailing as the biggest business game-changer of all time. Keep it in perspective. These... [...]

Ben Davis says, “Sticky or fixed ecommerce elements are the features that appear to follow you down the page as you scroll. They’re an established tactic to improve ecommerce UX. Here’s a bunch of examples… Sticky calls to action Currys won’t let you forget you’re on a product page. As you scroll through extensive product detail and specifications, including video, the right-hand side of the page is always dominated by price, an ‘add to basket’ CTA (call to action) and delivery information. What’s doubly nice is the way this sticky element... [...]

Thomas Smale says, “Many online entrepreneurs are sharing news of their successes with the Fulfillment by Amazon (FBA) business model — where client companies store their products at Amazon’s fulfillment centers, and Amazon picks, packs, ships and provides customer service for those products. Related: Fulfillment by Amazon Poses a Great Option for Those Looking to Break Into Ecommerce The entrepreneur success stories circulating out there are one of the many reasons FBA continues to grow in popularity. But, there still isn’t much information available about how to grow... [...]

Brian Rigney says, “Consumers spend more and more time online, yet they give that time to fewer and fewer websites. Some 55% of people online use only two or three trusted sites for their content discovery and purchasing, according to research by digital agency Carat, which also found that 41% of people feel overwhelmed by the wealth of choices on the Web, making it hard for them to make purchase decisions. The way consumers use the Web has also changed dramatically. We no longer book out some Internet time with a computer. Rather, we browse spontaneously while waiting for the bus, watching... [...]

Lilly Varon says, “The answer: In the markets included in our latest Asia Pacific Online Retail Forecast— China, Japan, South Korea, India, and Australia — total online retail revenues will nearly double from $733 billion in 2015 to $1.4 trillion in 2020. For perspective, $1.4 trillion is about the same amount spent online in 2015 in every market that Forrester forecasts across the globe combined. In our latest report, Asia Pacific Online Retail Forecast 2015 To 2020, (subscription required) we look at the growth in these markets over the next five years and some of the key trends shaping... [...]

Stefany Zaroban says, “In the just-released 2016 Digital Marketing Series, Internet Retailer—for the first time ever—scores web merchants on their effectiveness in driving sales and traffic from the main online marketing channels—social media, email, and paid and natural search. With e-commerce accounting for all of the growth in retailing last year and then some, it’s no wonder the competition is fierce among e-retailers to get noticed by online consumers. Evidence is mounting that merchants are pouring more time and money into their digital marketing programs to acquire customers... [...]

Vadim Sirbu has released a new eCommerce solution, BigSales Generator. This new software is a complete tool for building your eCommerce sites. Sirbu knew that most people don’t have the training or skills to do heavy-duty technical work, so he designed Big Sales Generator as a tool that can be used by ordinary, non-technical users. So, fortunately for all of us, this makes your sites easy to set up and easy to maintain. You package contains all the information you need in order to succeed in building your online business with this software. You get your marketing plan, your content and... [...]

Georges Berzgal says, “For any online retailer, transporting a consumer seamlessly from the shopping to buying stage brings its challenges. Checkout, the pivotal moment to secure the sale, is still an area where many retailers struggle to provide a customer-centric experience. Whether the customer is shopping in-store or online, a poor customer experience is likely to result in an abandoned basket. So, how can you prevent valuable online customers from straying from their shopping baskets? 1. Keep it clear and simple Many customers are time poor, easily distracted, and perhaps most notably,... [...]

Matt McGee says, “The holidays saw a big increase in online sales in the US, according to the Census Bureau’s latest quarterly e-commerce sales report. The bureau estimates $89.1 billion in e-commerce sales during Q4 of 2015, a 14.7-percent jump from Q4 2014. The figure also represents a quarterly gain of 2.1 percent over the third quarter of 2015. For comparison, overall retail sales — online and offline — were up 1.3 percent in Q4. The full-year estimate for 2015 was up about the same as the Q4 numbers. The Census Bureau pegs total e-commerce sales last year at $341.7 billion, a 14.6-percent... [...]

Matt McGee says, “The holidays saw a big increase in online sales in the US, according to the Census Bureau’s latest quarterly e-commerce sales report. The bureau estimates $89.1 billion in e-commerce sales during Q4 of 2015, a 14.7-percent jump from Q4 2014. The figure also represents a quarterly gain of 2.1 percent over the third quarter of 2015. For comparison, overall retail sales — online and offline — were up 1.3 percent in Q4. The full-year estimate for 2015 was up about the same as the Q4 numbers. The Census Bureau pegs total e-commerce sales last year at $341.7 billion, a 14.6-percent... [...]