Greg Sterling says, “According to a report yesterday, fingerprint-enabled Apple Pay is coming to mobile websites. One popular angle on this news is that the move will potentially cut into PayPal’s leadership position; however, the more important potential impact is the acceleration of mobile commerce more broadly.

Re/code reported that Apple Pay for mobile sites will be available later this year, before holiday 2016:

The service will be available to shoppers using the Safari browser on models of iPhones and iPads that possess Apple’s TouchID fingerprint technology, these people said. Apple has also considered making the service available on Apple laptops and desktops, too, though it’s not clear if the company will launch that capability.
One of the big reasons that mobile commerce significantly lags mobile traffic is payment friction. According to GfK research, mobile devices account for only three percent of transactions in the US, though seven percent from younger mobile users”.

Report: Apple Pay moving to the mobile web, could give big boost to m-commerce

Marketing Land


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