eCom Pages Pro, being released today, is the world’s first “drag and drop” Shopify store builder that is hosted in the cloud. Regardless of your technical skills or your experience, you can uses this new software to build attractive Shopify stores in a matter of minutes. Unfortunately, many people struggle to set up their Shopify stores manually. But now, with eCom Pages Pro, you can build your site and customize it however you want it while bypassing all the struggle of manual methods. The creators have included a variety of store templates that can generate successful stores... [...]

Danny Halarewich says, “Moving from project to project is a challenge for agencies, to say the least. Revenue is inconsistent from month to month, causing an unstable work environment and a ton of stress and pressure. Another problem with the project approach is that it sets the client’s expectation to believing that there’s nothing left to do once the initial work is complete. And we all know that’s just not true. A successful online business is all about experimenting and making changes to improve performance and grow faster, and this is especially important for online retailers... [...]

Ben Davis says, “Ecommerce technology is improving all the time, but the retail market also grows more competitive. What must it be like to start your own ecommerce venture from scratch? Postcards Home founder, Lucy Coleman, has recently done exactly that. Her business offers homeware and gifts from independent designers around the world; Lucy describes it as ‘products that transport us to our favourite places’. I caught up with her to ask about her journey so far. Tell us how Postcards Home started. It began in Kerala, South India when I was living in Thiruvananthapuram with... [...]

Lisa Froelings says, “At the Goldman Sachs Technology and Media Conference in San Francisco on Feb. 10, Wenig revealed that the company is thinking more as a merchandiser or retailer, instead of just an open marketplace. “We’re changing from an unstructured to highly structured marketplace,” said Wenig. “The brilliance of eBay’s model is its greatest challenge. It’s a friction free marketplace, which means sellers can sell anything they want, and that makes it complicated.” eBay, the huge online auction house for hard-to-find items and antiques, used clothing and cars, has... [...]

Charlie Keegan says, “Online marketplaces such as Etsy, eBay, and Amazon Marketplace helped to create and then boost an online shopping environment. There’s no denying that online marketplaces—something like a flea market for the internet—have been useful to thousands of startup ecommerce companies. At some point, however, you have to leave the flea market behind and start your own endeavor. If you’re still bringing in plenty of money as a vendor through one of these marketplaces, the idea of moving on may seem ludicrous. Why shake up a good thing? Why risk everything you have while... [...]

Ameen Khwaja says, “The market works with the only characteristic and that is to change. Market has always been under a shift since very early in time. While the multi mega stores were a big hit a few decades ago, it actually revolutionized how people shopped. The mega stores addressed huge problems of shopping for different things at different shops requiring a lot of time and efforts. The one stop solution was a utility boon for common public, saving time and money both. The e-commerce industry further ease upped this issue by eliminating the need to even step out of your home and make... [...]

Arie Shpanya says, “Ecommerce giants like Amazon are becoming stronger, and ecommerce as a whole is experiencing growth at an unprecedented level. However, there’s one statistic that is slightly disconcerting for many retailers. A new report by Shop.org and Forrester Research revealed a startling fact: 2015 online sales were flat for 17% of 195 surveyed retailers. This doesn’t sound too bad until you realize that 2014’s report only indicated flat sales for 3% of survey respondents. It’s up to retailers in 2016 to provide a lift in their plateaued conversion rates... [...]

Brendan Witcher says, “Today we announce the launch of our brand new Omnichannel Commerce Playbook! In its many forms, omnichannel is quickly resetting customer expectations, and redefining what it means to deliver seamless, fully-integrated commerce across the enterprise. This playbook provides a structured framework to help eBusiness leaders strategically plan, launch, and maintain omnichannel capabilities and services. Customers today forge paths to purchase that seamlessly cross channels, screens and stores. For example, U.S. consumers in 2015 spent a whopping $1.5 trillion in-store... [...]

If you are looking for the steady income stream eCommerce can provide and you don’t have much money to promote your store, then check out FreeCom Blueprint. Tom Yevsikov, Gaurab Borah, and Ali Ahmed say that whether you are brand new or an experienced marketer, you will learn lots of new and free ways to get targeted traffic to your stores. Some of the topics included are: • How to setup your store quickly • How to get cheap products from trusted sellers • Recommended software that maximizes your sales • How to setup shipping prices without any app • How to use the... [...]

Zak Stambor says, “Advertisers are using social media and other ad formats to get more out of their expensive messages. Laying out roughly $5 million for a 30-second ad during the Super Bowl is a significant expense for financial services firm SoFi. Not surprisingly, it wants that outlay to produce results, which is why the ad is one piece of a much larger $20 million brand awareness campaign that launched Jan. 18, says Meg Ciarallo, the company’s vice president of brand marketing. The Super Bowl ad, which is called “Great, Not Great,” shows a variety of consumers who, depending on... [...]