Tomy Wyher says, “E-commerce is quite a competitive industry to be no matter what is being sold. Taking advantage of everything possible is important to stay ahead of the competition whether it is repeat sales or winning over a new market. Trends can be one of these things to use to the advantage of a company. Trends can be social media trends, sales trends, packaging trends, and other things. The following are some ways to take advantage of trends to help boost E-commerce website sales. Subscription Boxes A subscription box is something that can be purchased for a flat fee each month with... [...]

Christian Sculthorp says, “Starting an E-commerce business has become accessible now that companies like Shopify have made it as easy as uploading a few images. Everybody has the opportunity to sell their own products or start a drop shipping empire. Whether you’re new to E-commerce or run a multi-million dollar online shop there’s one universal truth: SEO is vital for the majority of E-commerce websites. With a few exceptions (like fashion), for an E-commerce business to be successful, they’ll need to drive organic traffic to the website. If you’re not familiar, read up on some SEO... [...]

Peter Ostrow says, “Few B2B sales leaders are likely to boast that every single promise ever made from every sales effectiveness technology solution they purchased has magically come true. But, as any savvy sales operations practitioner who has consumed Aberdeen Group’s research knows, investing in even one efficiency tool can yield measurable business results that create multiples of value on the product spend. The trick, of course, is to both deploy and measure effectively. Aberdeen research has long explored content’s role in high-performing sales organizations, most recently in... [...]

Ben Davis says, “Product descriptions have long been advocated as both a sales and an SEO tactic. But is this a bit ‘web 2.0’, or even ‘web 1.0’? Here is some evidence that product descriptions could be a red herring. 1. Badly written product descriptions will devalue products & websites You might think it’s hardly an argument against using product descriptions, to say that they are unhelpful when not done well. That could be said of any feature, surely? Possibly, but I’m inclined to believe that the subjectivity involved in writing and reading a... [...]

Andy goddard says, “If you’re serious about generating leads through your website, you’ll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. That’s great, but it’s surprising how many people miss relatively straightforward opportunities to drive conversions on their home page. Think about it – your home page is almost certainly the most visited page on your site. But how many people arrive and bounce straight off? If you can keep them there and push that conversion rate up by just a... [...]

Katie Ash says, “Gone are the days when you could simply set up an online store, run a few ads, and start watching the money roll in. Today’s ecommerce landscape is a battlefield and the majority of stores are slugging it out to be average. However, there are stores that have figured out how to rise from mediocrity and into the ecommerce elite. These stores know how to use retention marketing! Today’s Average Store Stores are different across industries, markets, and countries, so we’re going to work with averages from different studies to help create our baseline. Average Ecommerce... [...]

Jonha Richman says, “The growth of the ecommerce industry has been very rapid over the past few years. Many organizations and individuals are selling different products and services online to the point where the competition has gotten fierce and is even getting fiercer as everyone, through their ecommerce sites, fight for the attention of customers. This makes the design of your ecommerce site a very crucial factor for success. It is something that has become very delicate and requires special attention, so you can achieve the best result. From catching the attention of a potential customer,... [...]

Michael Guta says, “If you have an ecommerce site, you know it is not just enough to get potential customers to visit. The goal is to convert those visits to sales, and there are many ways to make that happen. But in its latest infographic, Vebology looks at ways to optimize your ecommerce checkout forms. You are probably saying to yourself, if a customer is ready to check out, what difference will the forms make? The answer is: more than you think. Cart abandonment is a big problem for online retailers. Vebology makes some recommendations that will help reduce high abandonment rates. The... [...]

Youtse Sung says, “Through its fun, intuitive and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world – not to mention a valuation of $1.35bn. As the popularity (and controversy) of Tinder has grown, many brands have started to copy the brand’s simplistic yes-no interface for their own apps. This has kicked off a UX and design phenomena rapidly becoming known as ‘Tinderisation’. While originally used for purely functional applications such as political polling (e.g.... [...]

Matthew Torren says, “What should you be focusing on to improve your ecommerce business? You undoubtedly have plenty of ideas of your own, and so do your team members and external stakeholders. Then there’s the seemingly endless advice from industry publications and thought leaders. It’s enough to make your head spin — you might feel like everywhere you turn, there’s another hot design trend, user experience concept, conversion optimization experiment or ecommerce tech tool that someone is hailing as the biggest business game-changer of all time. Keep it in perspective. These... [...]