Ritu Kochar says, “The recent face-off between Flipkart’s Sachin Bansal and Snapdeal’s CEO Kunal Bahl on Twitter took everyone back to the time of Cola wars where Pepsi and Coca-Cola chose advertising, the ecommerce companies have added Twitter to their artillery.

Shots were fired and egos were hurt. As the competition intensifies, the big boys of ecommerce companies – Amazon, Flipkart and Snapdeal – are going great lengths to save their company from being mocked at on Twitter. Knowing the impact of social media, where millions of their customers wait as they plan their next comeback, these ecommerce companies have indulged in twitter clashes before to prove their point. But these fights hide more than we perceive.

Let’s have a look at some of these fights on Twitter in the past and if it had the impact they intended.

“Focus on business”?
Snapdeal and Flipkart have a history of taking their fear of competition to social media and using it as a brand strategy. And what a brilliant one we must say. Though Snapdeal is backed by Alibaba, the news of the latter entering Indian Market can’t be a pleasant one to hear for both of them”.

Ecommerce Wars on Social Media – What Are They Aiming At?
Entrepreneur

Sharing is caring