Staying connected with the customers is a very much requires and every organization has realized it now. Stronger relations with your customers can result into an improved performance for your organization. When it comes to ecommerce, there is a need to keep your customers base updated on the products you are launching and also in terms of the continuous communication – you need to be active. Econsultancy columnist Jeff Rajeck has shared three ways the ecommerce marketers can create strong customer connections. Rajeck says, ” Econsultancy, in association with Magento and BORN Group,... [...]

Digital Marketing Depot is hosting a webinar on ‘Ramp Up Your Amazon Ad Game: 5 tips for success’ on Thursday, August 23 at 1.00 pm EDT. The DMD team says, “Amazon has now emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on the Amazon... [...]

There has been a hype on the new turning point the ecommerce domain with the helps of voice search. Devices like Google Home and Alexa are going to play an instrumental role in it. HubSpot’s Amanda Zantal-Wiener has shared some useful data in the status of voice shopping. Amanda says, “Earlier this year, new data emerged that predicted voice shopping sales from Echo and Google Home devices would reach $40 billion by 2022: quite a significant jump from the present $2 billion cited at the time. The reason, the report said, was improved technology within the realm search — as... [...]

An ecommerce store can prove to be the foundation stone for a new brand. If done with a proper planning, it can lead you to new heights by the ways of greater sales online. Shopify’s Desirae Odjick has shared eight tips to make your store launch a huge success. Odjick says, “Since finding your first customers will likely be the best place to put your focus, here’s a list of great tactical advice to help you do that. Just remember that you know your business best and should always select the tactics that will make the biggest difference for you. Create streams of free traffic Paid... [...]

With emergence of new brands with innovative concepts, it becomes a question of survival for most if they are not creative enough in reaching out to their customers with the best of offers. Most ecommerce companies are trying hard to innovate their policies so that they can attract more customers and enhance their business. Econsultancy’s Jeff Rajeck has shared four ways the ecommerce brands can help themselves to survive in the year 2018. The findings come from a roundtable discussions with senior marketers in Bangkok. Rajeck says, “Throughout the day, participants shared their ecommerce... [...]

In you efforts to improve the ecommerce email can prove to be a highly useful tool. From offers to post purchase and also to target the basket abandonment issues it can help you. Econsultancy columnist Nikki Gilliland has shared six ingredients that can help you run effective browse abandonment email campaigns. Gilliland says, “What should you include in a browse abandonment email campaign? Here are six key elements, and the reasons why they’re so important. Align with purchase intent  Browse abandonment emails are easy to fine-tune. This is because you already have behavioural insight... [...]

Digital Marketing Depot is hosting a webinar on ‘Ramp Up Your Amazon Ad Game: 5 tips for success’ on Thursday, August 23 at 1.00 pm EDT. The DMD team says, “Amazon has now emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on the Amazon... [...]

HubSpot columnist Braden Becker has published a short guide on ‘Ecommerce Marketing’. It covers the some common marketing channels and guides marketers on how they need to use those channels.  Becker says, “Ecommerce marketing is just one community of marketers who can use the principles of digital and inbound marketing to convert visitors into customers. However, ecommerce marketers don’t necessarily use these marketing channels the same way a traditional brand or content marketer would. To give you a sense of what an ecommerce marketing strategy looks like, here are... [...]

According to Statista, in 2016, online sales of physical goods amounted to 360.3 billion US dollars and are projected to surpass 603.4 billion US dollars in 2021. The ecommerce is changing with the new technological innovations. And these innovations are making it grow faster. Econsultancy columnist Manish Dudharejia has shared five ways ecommerce is being revolutionized now. Dudharejia says, “Ecommerce has come a long way from its birth in the 1990s. From the dot-com boom and bust, to the SEO age, the rise of social media, and the impact of mobile, this industry has had a wild ride. That... [...]

Getting prospects and converting them into regular customers is a challenge for most e-commerce brands. The overall e-commerce segment is rising quickly and if your site is not making desired sales, you should be worried. ReadWrite contributor Maggie Aland has shared five reasons your site is not generating satisfactory sales and the ways you can improve sales. Aland says, “You’ve heard that e-commerce is an incredibly easy way to make money selling products, so you set up your site…and yet all you’re getting is crickets. You think your products are pretty unique, so what gives? Why... [...]