Big Data, Virtual Reality and Internet of Things (IoT) are becoming the change makers for the e-commerce brands. These technologies help them offer a personalized experience. ReadWrite’s Roberta Rottigni has shared major advantages of Big Data and IoT for the e-commerce brands and the users. Rottigni says, “A countless number of e-commerce platforms have taken advantage of the outstanding power of big data for products recommendations and other targeted marketing purposes. Seasonal personalization, for example, is another really powerful targeted marketing strategy. The idea behind... [...]

Shopify’s Mark Macdonald has share 100+ beautiful and creative e-commerce website designs for e-commerce business owners. The designs are in the following categories: Best fashion website designs Best health and beauty website designs Best food and grocery website designs Best sports and fitness website designs Best children’s fashion and toys website designs Best interior design and art website designs Best office and paper website designs. Macdonald says, “Whether it’s the presentation of food at a fancy restaurant or the latest Apple product, humans just seem to love things... [...]

According to Mary Meeker’s 2018 Internet Trends report, global e-commerce sales reached $450 billion in 2018. As compared to 2017, the sales have grown by 16%. Commenting on the report findings, Marketing Land’s Amy Gesenhues says, “As e-commerce grows, it is taking a bigger bite of retail sales overall. According to the report, e-commerce represented a 13 percent share of all retail spend (both online and physical retail sales) in 2017. As e-commerce continues to grow, physical retail sales growth is trending toward deceleration, with less than 3 percent year-over-year growth. Mobile... [...]

Summer is the time when it is tough to keep customers coming to your e-commerce store as in this season most people like to walk out and shop. Entrepreneur contributor Syed Balkhi has shared five e-commerce trends that you need to observe for this summer season for improving your sales. Balkhi says, “Start your summer marketing strategy by updating yourself on the current trends in ecommerce. Here are several important trends to help define your ecommerce business growth during the hot months: The rise of micro-influencer marketing People always hesitate to spend money on a product they’ve... [...]

HubSpot has published ‘The Inventory Management Guide for Ecommerce‘. Inventory Management is a challenging task and this guide aims at helping the ecommerce retailers do it in an efficient way. Braden Becker says, “Although a business’s available stock on any given day is just a snapshot of its inventory, managing inventory on an ongoing basis — and comparing multiple periods of inventory to one another — can help an ecommerce business make valuable long-term decisions about its supply chain. Ecommerce companies can manage their inventory in several ways, but... [...]

Econsultancy columnist Oren Stern has offered two strategies for the retailers doing business with Amazon for improving customer engagement using search and social advertising. Stern says, “Many brands are embracing ecommerce focused advertising on Amazon. But how can you build this into an omnichannel programme incorporating search and social? Ads on Amazon are native – fit in naturally with the content and information present on the pages where they appear – and are intent driven, making them very effective. From a simple product search, for example, an ad appears that looks exactly... [...]

Entrepreneur contributor David Meltzer has shared three branding secrets that can help retailers achieve e-commerce success on Amazon. Meltzer says, “What is important to consumers today? They value visibility, quality, trust, credibility and customer experience. Today’s consumers care more than ever about where they invest their dollar; they are picky. Most people will choose a brand they trust over a lower priced item from a brand they don’t know or don’t trust. That’s why your brand is one of your most valuable assets as a business owner. Without branding, companies selling products... [...]

Rightly designed and displayed ads help you make most out of your e-commerce business by the way of boosting your sales. Search Engine Land contributor Joe Martinez has shared an useful article to help marketers improve their e-commerce text ads and drive more sales. Martinez says, “While shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you ignore regular search ads. Text ads for specific product searches still take up a lot of real estate and can help drive more sales. When I’m preparing to write text... [...]

Most brands are using the e-commerce giants Amazon as a platform to enhance their sales at a global level. Econsultancy columnist Patricio Robles has shared four Amazon weaknesses retailers can exploit. Robles says, “Here are four weakness Amazon has that other retailers might be able to take advantage of. 1. Fake reviews Despite its best efforts, Amazon has a fake reviews problem. According to a newly published BuzzFeed report, “a vast web of Amazon review fraud lives online, and it’s designed to evade the company’s efforts to thwart it.” Amazon claims that fake reviews, the... [...]

MOZ and Brickwork are hosting a webinar on ‘Deliver More Shoppers to Engaging Retail Experiences’ on Wednesday, May 9 at 10.30 am PDT/1.30 pm EST. David Munczinski, Founder and CEO, Brickwork and Jamie Kanter, Director of Strategic Accounts, Moz will host the webinar. The MOZ team says, “Today, 91% of retail is still done in brick & mortar but digital is eating retail. The majority of store shoppers now start their path to purchase online and e-commerce giants are continuing to take market share. Now, more than ever, bringing your stores online and creating differentiated... [...]