HubSpot columnist Braden Becker has published a short guide on ‘Ecommerce Marketing’. It covers the some common marketing channels and guides marketers on how they need to use those channels. 

Becker says, “Ecommerce marketing is just one community of marketers who can use the principles of digital and inbound marketing to convert visitors into customers. However, ecommerce marketers don’t necessarily use these marketing channels the same way a traditional brand or content marketer would.

To give you a sense of what an ecommerce marketing strategy looks like, here are some common marketing channels and how you’d use them to build an online store.

Social Media Marketing

Brands, publishers, contractors, and growing businesses all launch pages on today’s most popular social networks to connect with their audience and post content that audience is interested in. As an ecommerce marketer, you can do the same thing, but the campaigns you run might look a bit different, and not every social network is a fit for your needs”.

Everything You Need to Know About Ecommerce Marketing

HubSpot
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