Here’re five things that are changing ecommerce
According to Statista, in 2016, online sales of physical goods amounted to 360.3 billion US dollars and are projected to surpass 603.4 billion US dollars in 2021.
The ecommerce is changing with the new technological innovations. And these innovations are making it grow faster.
Econsultancy columnist Manish Dudharejia has shared five ways ecommerce is being revolutionized now.
Dudharejia says, “Ecommerce has come a long way from its birth in the 1990s. From the dot-com boom and bust, to the SEO age, the rise of social media, and the impact of mobile, this industry has had a wild ride.
That ride is far from over. We are in the midst of still more changes. We cover five of them here.
1. Chatbots
More and more consumers prefer to interact with brands via text messages, messaging apps, and live chat compared to phone or email. One way, ecommerce brands are adapting to these changes in preferences is through the use of chatbots.
Chatbots offer automated responses to user’s questions so that they can gain access to information more quickly. Much like a dial-in phone menu, chatbots offer users answers to common questions. AI is changing the game, making it easier for chatbots to answer a wider variety of queries and opening up new possibilities.
According to 2017 research conducted by Ubisend, 35% of consumers explicitly want more chatbots. Of them, 69% like chatbots because they are capable of providing information instantaneously, and 21% feel that chatbots are the easiest way to get in touch with companies”.
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