Staying connected with the customers is a very much requires and every organization has realized it now. Stronger relations with your customers can result into an improved performance for your organization.

When it comes to ecommerce, there is a need to keep your customers base updated on the products you are launching and also in terms of the continuous communication – you need to be active.

Econsultancy columnist Jeff Rajeck has shared three ways the ecommerce marketers can create strong customer connections.

Rajeck says, ” Econsultancy, in association with Magento and BORN Group, recently held roundtable discussions with ecommerce marketers in Mumbai. There, delegates from numerous firms shared their experiences and offered suggestions on how other marketers can connect with their customers and avoid cut-throat competition and a fickle user base.

1) Learn more about your customers

No matter how well you think you know your customers, one participant stated, there are always opportunities to learn more.

Ecommerce customers, attendees agreed, are constantly changing. And to keep in sync with them, marketers need to keep abreast of their current behaviours.

First off, one argued, marketers should research where customers are getting their product information. If products are advertised or sold offline, then consumers may have different and conflicting information from what ecommerce companies are offering online.  Or, if the ecommerce site is selling commodity goods, consumers may be getting information from competitor sites.

Regardless, to create and build customer connections, ecommerce firms have to become the authoritative source of information for the products they sell”.

Three ways ecommerce marketers create strong customer connections

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