Email segmentation leads to personalized email campaigns that can result into improved business performance. The Practical Ecommerce team has published a video recording of a webinar on ‘Email Segmentation Strategies for Multichannel Merchants’. Practical Ecommerce team saus, “When marketers segment an email list, they have the opportunity to provide recipients with more relevant content, which may provide better value and could lead to higher conversions and more profit. In this 30-minute online seminar, which first aired on Jan. 23, 2018, we’ll recommend specific email list... [...]

A Yahoo! news report citing a survey by OnePoll has revealed that Americans buy only 58% of the items added to their shopping carts. Here are some useful findings: Only  six in ten items added to carts actually get purchased The surveyed Americans said that they will buy the product online if the entire checkout process takes longer than half a minute An average American likes to take nine seconds waiting for the next page to load in a checkout Many Americans drop the purchase idea when they are asked to re-enter their credit card info. We Abandon our Online Shopping Carts All the Time Yahoo!... [...]

ReadWrite contributor Brian Solis has shared an article focused on the future of commerce and experience under the influence of digital marketplaces. Solis says, “To understand the digital marketplaces of the future, it’s vital that we understand the current state of these entities, along with their most pressing challenges and near-term growth strategies. Because there’s been precious little research done into this matter to date, Altimeter Group and Kahuna set out this year to get a handle of both the current state and future of digital marketplaces. Our findings revealed a landscape... [...]

A Third Door Media survey has revealed that almost 80% of the Amazon advertisers are planning to increase their ad budget in the year 2019. Here are the survey findings: 37% of them spend up to 10 percent of their annual digital advertising budgets on Amazon 24% spend 10 to 25 percent of their annual ad spend on Amazon 20% plan to increase their Amazon budgets by 50 percent or more 55% said that at least some additional budget will come from incremental sources. To find out more about the survey results, visit the following link. 80% of Amazon advertisers plan to increase budgets in 2019 Search... [...]

The Entrepreneur magazine contributor Syed Balkhi has shared five tips to help brands boost their ecommerce sales on Cyber Monday. Balkhi says, “Consider instituting the following five tips to boost your ecommerce sales on Cyber Monday. Create a cyber-exclusive, one-day deal. Offering 15 percent off to shoppers during Cyber Monday simply will not do the trick. To stand out on that crazy day, when all of your competitors are offering up amazing deals, you’ve got to create a cyber-exclusive, one-day sale that’s too good for consumers to pass up. As an example, Dean & Deluca offers... [...]

eMarketer has released a new report titled ‘B2B Ecommerce 2018’. The eMarketer team says, “Business-to-business (B2B) ecommerce sales will have explosive growth in coming years and will soon rise beyond the business-to-consumer (B2C) market, according to industry forecasts. B2B buyers want to make business purchases online, and B2B companies continue to see the benefits of using ecommerce to supplement their existing buying mechanisms. Download this complimentary eMarketer report to learn: Why a need still exists for more complex solutions to support the intricacies of B2B commerce How... [...]

Econsultancy has published the APAC Ecommerce Quarterly Q3 2018. This presentation reveals the ecommerce trends in Asia-Pacific region. The Econsultancy team says, “The APAC Ecommerce Quarterly is a series of presentations by Econsultancy that curates the latest trends and developments in ecommerce in the Asia-Pacific region. It is a collection of recent trends, and is a guide to what you should be keeping an eye on. Ecommerce in the APAC region is constantly in flux, and the APAC Ecommerce Quarterly contains relevant information that can be integrated into your own documents, presentation... [...]

In ecommerce, the conversion rate matters as it reflects the particular time frame as the percentage of a website’s unique users during that time who make a purchase. It helps you analyze the performance of your ecommerce site and make the changes that you need to make in order to perform better. Econsultancy columnist Ben Davis has shared a comprehensive article on ecommerce conversion rate. Davis says, “Ecommerce conversion rate for a particular time frame can be measured as the percentage of a website’s unique users during that time who make a purchase. However, conversion rate... [...]

Search engine optimization plays an important role in boosting your ecommerce sales. It allows you to showcase your products to the searchers. Shopify contributor Samantha Renée has shared nine steps to help ecommerce store owners rank their stores in the search engines. Renée says, “As a Merchant Success Manager at Shopify, I spend much of my time helping merchants find new ways to identify and scale their marketing efforts. Much of my experience with SEO comes from growing my own store, Weave Got It Canada, where organic search traffic has become a key pillar for our overall growth.... [...]

Digital Marketing Depot is hosting a webinar on ‘Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!’ on  Thursday, September 06, 2018 at 1.00 pm EDT. The DMD team says, “In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers. Found to favor its own services on the main search results page (SERP), Google responded with lower CPCs – and rebates – to qualified... [...]