Email Segmentation Strategies for Multichannel Merchants [Video]
Email segmentation leads to personalized email campaigns that can result into improved business performance.
The Practical Ecommerce team has published a video recording of a webinar on ‘Email Segmentation Strategies for Multichannel Merchants’.
Practical Ecommerce team saus, “When marketers segment an email list, they have the opportunity to provide recipients with more relevant content, which may provide better value and could lead to higher conversions and more profit.
In this 30-minute online seminar, which first aired on Jan. 23, 2018, we’ll recommend specific email list segmentation strategies for merchants selling in multiple channels, such as physical stores, ecommerce sites, and through marketplaces like Amazon, Walmart, and Ebay”.
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