‘Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!’ Webinar September 6
Digital Marketing Depot is hosting a webinar on ‘Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!’ on Thursday, September 06, 2018 at 1.00 pm EDT.
Found to favor its own services on the main search results page (SERP), Google responded with lower CPCs – and rebates – to qualified advertisers who use its new Comparison Shopping format.
That said, the scheme carries significant risks. Minefields are everywhere.
From scarce data issues to rampant bid inflation: retailers should be wary. Join Andreas Reiffen from Crealytics as he explains how to properly set up a Comparison Shopping Services program to avoid these pitfalls and maximize the opportunity given to EU advertisers.
Attend this webinar and learn:
- How to take full advantage of the discounts and rebates Google is offering
- How to identify the potential pitfalls when using various Comparison Shopping networks
- Best practices in coordinating CSS activities with your traditional Google Shopping campaigns”.
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