Personalization is the key to marketing success. By reaching out your target audience and recommending the products they need, you can grow your online sales. eMarketer is hosting a webinar ‘Sell More with Product Recommendations’ featuring Matthew Wasley, senior product marketing manager at Adobe on Thursday June 25, 2020 at 2.00 pm ET. Attend this webinar to learn: How to provide product recommendations at each stage of the customer journey How to effectively test a wide range of recommendation types How to accurately measure performance across multiple dimensions. Sell More with Product... [...]
Archive for the 'E-Commerce' Category
Personalization is the key to marketing success. By reaching out your target audience and recommending the products they need, you can grow your online sales. eMarketer is hosting a webinar ‘Sell More with Product Recommendations’ featuring Matthew Wasley, senior product marketing manager at Adobe on Thursday June 25, 2020 at 2.00 pm ET. Attend this webinar to learn: How to provide product recommendations at each stage of the customer journey How to effectively test a wide range of recommendation types How to accurately measure performance across multiple dimensions. Sell More with Product... [...]
E-commerce SEO helps you to optimize your e-commerce store pages to improve search engine rankings and drive traffic. By improving your search engine presence you can boot your sales. I Love SEO contributor Gianluca Fiorelli has published a seven-part guide on ‘Optimizing Ecommerce for Google Images and Visual Search’. Fiorelli says, “In this guide, I will present you why and how to optimize your images for obtaining the most from both the Google Images Search vertical and Images Box in Universal Search, Rich Results with images, other Google SERPs’ features and from... [...]
SEMrush contributor Maria Kalyadina has published ‘The Definitive Guide to eCommerce SEO for 2020’. This comprehensive guide offers advice on how to develop an SEO strategy for ecommerce websites and provides tips and strategies to optimize your site effectively. This guide covers the following: Why SEO Is Important for Your eCommerce Site Keyword Research for eCommerce Websites On-Page SEO for eCommerce Websites Technical SEO for eCommerce Websites How to Fix Common Technical SEO Issues on eCommerce Websites Content Marketing for eCommerce Sites Link Building for eCommerce Sites Local... [...]
According to a We Are Social and Hootsuite report, the number of global internet users reached 4.39 billion in 2019. There was an increase of 366 million (9 percent) internet users as compared with January 2018. Retail Dive is hosting a webinar on ‘How to Achieve Ultimate E-commerce Balance’ on Thursday, April 16, 2020 at 10.00 am EDT. Retail Dive team says, “We surveyed more than 8,000 online consumers about key influencers on their purchasing, and customers overwhelmingly responded that shipping and returns play a key role in their buying decision-making process. In... [...]
Your e-commerce business can grow faster with customer support. By getting customer reviews for the products you are selling, you can win trust of the new prospects and boost your sales. Jeff Bullas has shared five ways to get more e-commerce product reviews for growing your business. Bullas says, “Your customers have busy lives, and unless they are very unsatisfied with your product (or have a lot of time on their hands) they are not going to review your products without direction, a reminder or an incentive. It is up to you to get your customers to leave a review on your eCommerce... [...]
Customer acquisition is the key element in building and growing your e-commerce business. Also you need a strong policy to retain those customers for long term. Rakuten team has published new e-book ‘Hello Again! An eCommerce Guide to Building Customer Loyalty and Improving Retention’ to help you improve your customer loyalty and retention. Rakuten team says, “Successful eCommerce businesses know — more important than finding new customers is KEEPING current customers coming back! Make 2020 your most profitable year yet, by focusing on customer loyalty to increase... [...]
Data matters a lot in today’s business environment. The customer journey begins with the data submission and continues till they remain with your company. There are long lasting effects of data on your e-commerce performance. Practical Ecommerce contributor Anna Kayfitz has shared seven ways big data will impact e-commerce this year. Kayfitz says, “As ecommerce grows, so does the data that is stored. Only a fraction of that data is utilized, however. But that will likely change, as data scientists are getting better at merging, standardizing, and analyzing. All of this... [...]
Astroblu, the theme development company, has just released a new WordPress theme for eCommerce sites: MateStore. If you want to sell products from your site, either as a product developer or as an affiliate, consider this new theme. MateStore lets you display up to 30 Pages of your products. It has 52 useful shortcodes built in, and a Drag & Drop Page Builder with Seamless Instant Actions Technology. This means you can now create almost any kind of E-Commerce Sites, including Amazon or eBay affiliate sites for your online marketing. There is an upgrade that lets you build unlimited sites for... [...]
Practical Ecommerce contributor Kerry Murdock has shared the most popular posts of the year. Murdock says, “We’ve published roughly 500 articles in 2019. What follows is our annual list of the 25 most popular based on the number of page views. Articles related to search engine optimization remain, collectively, the most read. Other leading topics include Google Ads, social media, content marketing, analytics and data, Amazon, and platform and infrastructure issues. It’s worth noting that many of our articles identify early trends or practices that eventually gain wider traction.... [...]