The latest ‘Econsultancy’ blog post is titled “Mobile is now the main driver of global adspend growth: stats”. Christopher Ratcliff says, “Mobile advertising, including display, search and in-app ads, is now growing six times faster than desktop internet. Forecasts suggest that mobile advertising will continue to grow by an average of 50% a year between 2013 and 2016, thanks to the widening penetration of smartphones and tablets. These figures come from ZenithOptimedia’s latest advertising expenditure forecast. It reveals that overall global advertising spend will... [...]

Towhid Zaman and his development team have spent months creating a new sales platform for electronic products (such as software, e-books, downloadable music and more), a platform with a difference. iCreateiSell eliminates the sales platform fees charged by Apple, ThemeForest, Amazon, Clickbank or other major platforms because you install it on your own server and sell from there. With this new platform (it’s a theme for WordPress), you can easily: • Upload products to the platform • Create invoices for buyers • Handle support tickets • Monitor and collect payments ... [...]

The latest ‘Econsultancy’ blog post is titled “Personalisation: where to start and what’s to come”. Heather Hopkins says, “Last week I moderated the roundtables at our Digital Cream London event on personalisation and I wanted to share some of the themes and takeaways from these sessions.  Personalisation is certainly on the radar. It was named this year’s top digital priority by B2C marketers in our Quarterly Digital Intelligence Briefing published in January. But this is a nut we have not yet cracked. Whilst it’s an exciting opportunity, it is also... [...]

The latest ‘Econsultancy’ blog post is titled “How ecommerce sites can cater for the ‘just browsing’ shoppers”. Ido Ariel says, “Online retailers are struggling to unearth the reasons why shoppers abandon their sites without converting. Econsultancy recent Reducing Customer Struggle report reveals that a staggering 73% of the companies surveyed admit that they are unaware of the abandonment reasons “I’m just browsing” is reported as one of the major abandonment reasons. This reason accounts for anywhere between 37% to 57% of the total online shoppers... [...]

MarketingSherpa has released a case study titled “E-commerce: B2B grows online traffic 25% through use of marketing cloud”. Allison Banko says, “The genesis of cloud computing has completely reshaped how people collaborate, share and store everything from documents to music to data. The technology is gaining traction as a system hosted on the Internet instead of on a single server. As it evolves, the technology is being applied to improve plenty of processes — including marketing. Learn how Life Technologies’ migration to a marketing cloud localized and optimized content... [...]

The latest article on ‘Website Magazine’ is titled “3 Real-World Tips for E-Commerce Bloggers”. Allison Howen says, “Blogging is a top marketing strategy for retailers on the Web. Not only can a blog with quality content increase brand awareness, but it can also be instrumental in driving traffic to a retailer’s product pages. In fact, a Demand Metric infographic reveals that content marketing costs 62 percent less than traditional marketing and generates approximately three times the amount of leads as traditional marketing. Moreover, 60 percent of consumers are actually inspired... [...]

The latest article on ‘Website Magazine’ is titled “How to Get an E-Commerce App to Pay Off”. Ken Burke says, “So you’ve embraced the fact that the future of e-commerce is mobile, and have decided to build an app. Mobile apps undeniably present an attractive proposition for merchants looking to establish a direct, interactive connection with their customers. Apps can present opportunities for repeat engagement by providing useful tools related to products or the target audience’s interests, and can smooth the path to purchase by saving customer preferences and past purchase... [...]

The latest article on ‘The Forrester Blog’ is titled “Benchmarking B2B eCommerce”. Andy Hoar says, “Forrester recently partnered with Internet Retailer magazine to survey business-to-business (B2B) eCommerce professionals and produce first-of-its-kind sell-side B2B eCommerce benchmarks. The joint survey developed detailed insights related to B2B budget/spending plans, customer experience comparisons with business-to-consumer (B2C) retailers, feature/function/site component priorities, site measurement/metrics, and mobile and tablet plans. Today, I’m pleased to announce the release... [...]

The latest article on ‘Website Magazine’ is titled “E-Commerce Profiles in Site Performance Optimization”. Pete Prestipino says, “One of the most pressing concerns for online retailers is maintaining a high-level of performance – particularly during the high-traffic holidays. There is, of course, no shortage of solutions on the market to support merchants in alleviating (or at least minimizing) the issue, but it’s often more useful to see how engaging in an initiative to optimize and speed up a brand’s website actually works and what it could mean for your digital... [...]

The latest article on HubSpot blog is titled “X2X Ecommerce: A Primer on 4 Different Business Models”. Sam Mallikarjunan says, “Although “ecommerce” tends to be thought of as a homogeneous business model based on the success of such titans as Amazon.com and Wal-Mart, there are actually many different ways that an ecommerce website can make money online.Based on who is selling to whom, what they’re selling, where they got it, and how they’re completing the transaction(s), an ecommerce business can build a completely unique model that gives them special leverage within... [...]