The latest ‘Econsultancy’ blog post is titled “11 easy responsive themes for ecommerce and small business”. Christopher Ratcliff says, “Responsive design isn’t just for the giants of ecommerce, your start-up business can also grab an off-the-shelf model for a reasonable price, or even for free. Following on from David Moth’s article 10 simple responsive WordPress themes for small businesses and blogs I thought I would take a look at some of the best available templates for ecommerce sites. If you run a small business, or are looking to make the leap... [...]
Archive for the 'E-Commerce' Category
The latest article on ‘Website Magazine’ is titled “E-Commerce in Your Twitter Stream”. Pete Prestipino says, “While information publishers and service providers still struggle with how to best use the platform, Twitter is reportedly extremely close to releasing an e-commerce solution of its own, as a new deal pends between the social network and payments startup Stripe. Little is actually known about the pending arrangement, but the two companies would likely work together to introduce functionality that would enable retailers to accept purchases directly from inside a tweet.... [...]
The latest post on ‘Mashable’ is titled “The Top 10 Reasons Why Your Website Is Losing Sales”. Max Knoblauch says, “The online retail game is not an easy one to win, but new research and analysis might help cast a light on the glaring problems causing your site to lose sales and customers.Collecting user feedback and complaints from 400 websites over three years, Qubit has narrowed its findings to 10 main problem areas. The results paint a picture of a consumer with much higher expectations for retail websites and their user-friendliness. Based on Qubit’s research, here... [...]
The latest article on ‘Website Magazine’ is titled “Why Are Your E-Commerce Customers Not Buying?”. Graeme Caldwell says, “Getting people to your e-commerce store is one thing; getting them to make a purchase is something else altogether. The first is the realm of advertising, search engine optimization and social media marketing; the second falls within the scope of conversion rate optimization (CRO). The factors that compel a customer to buy are complex and numerous, and so are the factors that influence a decision to buy elsewhere or not at all. It doesn’t take much in the... [...]
The latest ‘Econsultancy’ blog post is titled “Digital marketing and ecommerce trends for 2014 by Econsultancy CEO Ashley Friedlein”. Ashley Friedlein says, “Each year I try to give my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for the year ahead. These are somewhere between trends and predictions. They are based largely on the many conversations I have with industry influencers and practitioners. Following are just a selection of 10 trends that I’ve chosen to highlight. However, there is free... [...]
The latest ‘Econsultancy’ blog post is titled “Which ecommerce sites are getting it right? Here’s 21 of the best”. Graham Charlton says, “Which ecommerce sites are setting a great example for others to follow? I’ve been asking the Econsultancy blog team, as well as a few ecommerce experts, for their suggestions of great ecommerce sites. I’ve picked the rest, some because they offer an excellent all round experience, others for specific aspects which others can copy/learn from“. Which ecommerce sites are getting it right? Here’s 21 of... [...]
The latest article on HubSpot blog is titled “Social Media Shafted in This Year’s Holiday Spending?”. Eric Phillips says, “For a few years now, social media has been the darling of ecommerce. Experts for inbound marketing suggest a well-rounded marketing plan that doesn’t include social is bound to fail. Reports regularly share how Pinterest and Facebook convert visitors to customers, or how Twitter builds a brand audience. So, what does it mean when the latest reports say social had no bearing on holiday sales? Biggest Ecommerce Year Yet This year’s Cyber Monday was the... [...]
The latest ‘Econsultancy’ blog post is titled “Ecommerce: how to approach the next big thing in B2B marketing”. David Bowen says, “B2B marketing has long been under-represented, not to mention B2B ecommerce. But with the entry of Amazon Supply and Google Shopping for Suppliers to the market, B2B ecommerce is quietly catching up. So much so that forecasts suggest that the B2B ecommerce market will be double the size of B2C by 2013. This is a real wake up call for B2B companies that have not considered selling their products online“. Ecommerce: how to approach... [...]
The latest article on ‘Marketing Land’ is titled “Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still Dominates”. Ginny Marvin says, “More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse data for the 2013 holiday season, an update of its post-Cyber Monday report that showed record sales in the US. This final analysis looks at e-commerce performance between November 1st through December 31st, highlighting Black Friday, Cyber Monday and... [...]
The latest article on ‘Website Magazine’ is titled “5 Resolutions for E-Commerce Merchants”. Allison Howen team says, “A New Year’s resolution is a commitment to doing something differently, typically better, than the previous year. The challenge in making a resolution, however, is keeping it. Oftentimes people pick broad resolutions and set themselves up for failure. For example, making a resolution to “lose weight” is a lot different than making a resolution to exercise for at least 30 minutes a day. This is because losing weight is a process that takes time, and it is easy... [...]