The latest ‘Econsultancy’ blog post is titled “Four common ecommerce blogging mistakes and how to avoid them”. James Carson says, “Fashion ecommerce and lifestyle blogging seems like a match made in heaven, but very few are getting it right. Here are four common mistakes and how you can avoid them. Last year I looked through 20 of the top fashion ecommerce sites to see where they were in their content strategy. I was curious because fashion and content just go so well together. Unfortunately, only a handful were getting it right. A few months later, I decided to... [...]
Archive for the 'E-Commerce' Category
The latest ‘MarketingExperiments’ blog post is titled “E-commerce Marketing: 5 takeaways from ROI Revolution Retail Traffic Summit”. Erin Hogg says, “Over the past two days, I’ve been at ROI Revolution Retail Traffic Summit in Atlanta. For those of you unfamiliar with ROI Revolution, it is an agency concentrated in e-commerce, specializing in paid search, shopping feeds and a few other goodies. This MarketingExperiments Blog post features a few takeaways from the event to help inspire your e-commerce marketing efforts. But, before we dive into the takeaways, I want to give a special... [...]
The latest article on ‘Website Magazine’ is titled “The Shipping Formula for E-commerce Success”. Pete Prestipino says, “Shipping is an important element in the formula for e-commerce success, influencing an enterprise’s bottom line as well as the customer experience in general. eBay is releasing a new offering for clients of its Ship-from-Store solution that will hopefully raise the bar in customer experience and ease some of the seemingly omnipresent shipping issues affecting retailers today“. The Shipping Formula for E-commerce Success Website Magazine [...]
The latest ‘Econsultancy’ blog post is titled “16 beautiful examples of flat design in ecommerce”. Christopher Ratcliff says, “Realism used to dominate digital design. Not any more. The world is flat. At number one in Chris Lake’s 18 pivotal web design trends for 2014 is flat UI. For anyone new to the concept, here’s a brief introduction before we begin the cavalcade of smooth examples. One word that has become one of my favourite ‘isms’ to bandy around the office like so much jargon confetti is skeuomorphism, the practice of making something artificial... [...]
The latest article on ‘Business 2 Community’ is titled “Why You Should Create a Mobile Friendly Website”. Richelle Anderson says, “Today, many people use mobile devices, such as smartphones and tablets, to connect to the Internet. In fact, use of mobile devices for Internet searches and purchases is significantly on the rise. Research actually shows that most Internet searches now occur from a mobile device. Sometimes this is because their mobile device is the only available option and other times it’s because it is the easiest and most convenient option to use at the time.... [...]
The latest post on ‘Mashable’ is titled “5 Tips for Improving Your Ecommerce Revenues”. T. L. Stanely says, “Online shopping has created an efficient and enjoyable shopping experience for its users, and now, brick-and-mortar shops are trying to do just the same — by moving the online experience offline. Kate Spade Saturday, an innovative retailer in Tokyo’s fashion-forward Harajuku district, blends its online and offline worlds with in-store technology that emphasizes social sharing. Stroll through the flagship store in Tokyo, touch any of the oversized iPads embedded... [...]
The latest article on HubSpot blog is titled “The Anatomy of an Inbound Ecommerce Website”. Greg Wise says, “The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all ofthem — except perhaps ModCloth. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. When breaking down the anatomy of an amazing ecommerce site, ModCloth seems to have it all, from an elegant and intuitive design to pre-transactional educational content to email marketing... [...]
The long winter in the Northern Hemisphere is finally coming to an end, and people are starting to think about outdoor living. Outdoor furniture is a frequent purchase, and it’s a big-ticket purchase, too. You can capture some of that online furniture buying revenue with Shane Paxton‘s Outdoor Furniture Online Store. This is a large niche, growing larger daily as the weather warms up. Paxton reports that the average sale amount is over $1000. That can generate some hefty commissions. And he finds that there is low competition, too. Paxton has been building affiliate marketing sites... [...]
The latest ‘Econsultancy’ blog post is titled “Six omnichannel trends in ecommerce”. Ben Davis says, “I like writing about trends in digital marketing and ecommerce and the exciting thing about 2014 is I get the feeling we all have a better idea of where it’s headed. In 2013, retail sales totalled $15.15tn. $1.2tn dollars (<8%) of this was spent online. If online retail figures continue to rise (the most ‘virtual’ market is the UK, with 13% of sales online in 2013), it will likely be the product of a new generation of consumers and increasingly sophisticated... [...]
The latest ‘Econsultancy’ blog post is titled “Six tactics for reducing cart abandonment rates”. Arie Shpanya says, “Online retail is rapidly expanding and is expected to become a $1.5 trillion industry this year. Cart abandonment is cutting into profits for retailers, as 68% of carts are left behind before the purchase is complete. While retailers can do little about some of the motives, they can ensure that the abandonment rates are kept to a minimum. Here’s how“. Six tactics for reducing cart abandonment rates ‘Econsultancy’ Blog [...]