The latest article on ‘Website Magazine’ is titled “E-Commerce: The Writer’s Role in Conversions”. Kristen Gramigna says, “Successful Web copywriting that results in conversion demands that a multitude of elements are met: Not only must copy be clever enough to draw customer attention; the use of appropriate keywords is critical to helping customers find what they want during search. Further, because they can’t see and experience the product firsthand, Web copy must provide functional and technical details, including product features and benefits — all while being succinct.... [...]
Archive for the 'E-Commerce' Category
The latest article on HubSpot blog is titled “11 Critical Elements of Effective Ecommerce Checkout Pages”. Greg Wise says, “We’ve talked about how to avoid abandoned carts and how to get those customers back again. What you may have learned from those earlier blog posts is that the checkout page is pretty important. In fact, it may be one of the most important factors for keeping buyers focused and ready to buy. If your checkout page is a mess, you could be turning buyers off without you even knowing it. Fortunately, we’ve got the goods for you. Take a look at your ecommerce... [...]
The latest article on ‘The Forrester Blog’ is titled “eCommerce Evolution in Latin America”. Zia Daniell Wigder says, “I just got back from a couple of days at eTail Latin America in Miami — it was my third year at the event and I always come away having learned an enormous amount from the other attendees. This year, some of the takeaways included: Everyone’s talking about mobile, but the real shift is coming. The online retailers I spoke with had all either rolled out or planned to roll out smartphone offerings, but mobile investments overall are still quite small. Tablet commerce... [...]
Website Magazine is hosting a webinar on Wednesday, June 18 at 1.30 pm EDT. The topic of the webinar is “The Best E-Commerce Checkout: Behind the Scenes”. The WM team says, “Top e-tailers don’t become the best by accident. They offer world-class checkout experiences and quote-to-shipment accuracy right within their ecommerce platform. There’s no real secret to it – it’s made possible by three key hacks that merchants of all sizes can adopt to raise the bar on their customer experience. Join Avalara’s Mark Giddens for a 30-minute webinar where he’ll discuss these... [...]
The latest article on ‘Website Magazine’ is titled “A Unified E-Commerce Solution for B2B & B2C Merchants”. Pete Prestipino says, “If you serve both B2B and B2C clients, your needs for e-commerce software will be far different than an enterprise that focuses on one alone. Increasingly, software developers are realizing the benefit of providing a solution that helps its customers cater to both audiences. Commerce platform MarketLive, for example, just announced the launch of its “market Focused B2B solution”, an extension of its core Total Commerce platform, for online... [...]
The latest ‘Econsultancy’ blog post is titled “Southeast Asia could be the next big ecommerce opportunity: report”. David Moth says, “China’s booming ecommerce sales tend to grab most of the attention when we talk about businesses opportunities in APAC, and it’s understandable that foreign companies are drawn to more mature markets. However a new report from Econsultancy and Hybris reveals that businesses shouldn’t overlook the emergence of South-East Asia’s rapidly evolving online space and the myriad opportunities that swift ecommerce adoption is starting... [...]
The latest ‘Econsultancy’ blog post is titled “Five ways ecommerce sites can boost profits”. Arie Shpanya says, “Profit margins determine whether businesses sink or swim and this is especially true in the hypercompetitive ecommerce industry. So what can retailers do to improve profit margins? There are a myriad of barriers that online retailers face and it can be difficult to respond adequately to them all. The top five price related issues that they must address are: increased price competition, consumer price sensitivity, the need to protect the brand’s price... [...]
The latest ‘MarketingExperiments’ blog post is titled “Testing to Find Your Aha Moment for Value Proposition”. Courtney Eckerle says, “The issue Jon Ciampi, Vice President of Marketing, Business Development & Corporate Development, CRC Health, faced is a common one – his team was reaching out to their audience from a marketer’s mindset. It can be so easy to assume you know what your customer wants, and what they are looking for. The key to discovering your value proposition is to ask the right questions, not just the ones that affirm what you already know. The relationship between... [...]
The latest article on HubSpot blog is titled “7 Ways Subscription Ecommerce Models Get It Right”. Ted Ammon says, “Few companies get everything right every time, though Amazon is certainly giving it a shot. With their latest venture, Amazon Fresh, they’ve jumped on the latest ecommerce bandwagon: subscription services. While subscription-based ecommerce companies definitely aren’t new,they are still an emerging trend in the online shopping world. We’re all familiar with some of the most popular companies—BirchBox and Yumvelope to name two—but new versions of the same... [...]
The latest ‘MarketingExperiments’ blog post is titled “E-commerce: 5-question checklist for eliminating products”. John Tackett says, “I love Sheena Iyengar’s study on the art of choice. Simply put, the number of choices offered to a customer impacts their ability to make decisions. She illustrated this point during her classic TEDTalk featuring an experiment in a supermarket using jam. Offer too many choices, and customers become paralyzed to make any decision, or not the one you were hoping for. Optimizing choice is also why I love A/B testing, as it helps you put these kinds of... [...]