The latest ‘Econsultancy’ blog post is titled “16 beautiful examples of flat design in ecommerce”.

Christopher Ratcliff says, “Realism used to dominate digital design. Not any more. The world is flat.

At number one in Chris Lake’s 18 pivotal web design trends for 2014 is flat UI. For anyone new to the concept, here’s a brief introduction before we begin the cavalcade of smooth examples.

One word that has become one of my favourite ‘isms’ to bandy around the office like so much jargon confetti is skeuomorphism, the practice of making something artificial appear real.

Skeuomorphic design up until the end of 2012/early 2013 was everywhere. The clearest example can be found in the pre-iOS7 iPhone, where the Notes app was a yellow-papered, ring bound pad or the Newsstand app that looked like a rickety bookcase”.

16 beautiful examples of flat design in ecommerce

‘Econsultancy’ Blog

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