‘5 Tips for Improving Your Ecommerce Revenues’ – ‘Mashable’

T. L. Stanely says, “Online shopping has created an efficient and enjoyable shopping experience for its users, and now, brick-and-mortar shops are trying to do just the same — by moving the online experience offline.

Kate Spade Saturday, an innovative retailer in Tokyo’s fashion-forward Harajuku district, blends its online and offline worlds with in-store technology that emphasizes social sharing. Stroll through the flagship store in Tokyo, touch any of the oversized iPads embedded into the architecture and you’ll get a bottomless pool of product information, including clothing price, availability, design details and styling ideas. You can point at a coveted item, share with your social networks and ask your friends what they think about the dress that caught your eye”.