The latest ‘Econsultancy’ blog post is titled “Five ecommerce personalization tips for Valentine’s Day”. Ian McCaig says, “You’re one in a million. But hopefully your conversion rates will be higher than that this Valentine’s day. There’s nothing like the feeling of love in the air that gets people wanting to be extravagant with declarations of their love. But how do you go about providing the best experience for your Valentine’s customers to drive conversions, fast? Here are my top tips for helping people in a loving mood get the most out of your site“. Five... [...]
Archive for the 'E-Commerce' Category
The latest article on ‘MarketingProfs’ is titled “How a Local Business Can Do Better Online in Five Easy Steps”. Alesia Krush says, “Many local businesses turn to digital marketing to increase online sales or foot traffic to their stores (or both). And many online marketers who work with local businesses often look for new ways to boost Web traffic and online visibility. So here are some easy-to-implement ideas for boosting the online visibility of a local business. 1. Revamp your Google+ profile If you are promoting a local business online, chances are you already have a Google+ Local... [...]
The latest article on ‘Website Magazine’ is titled “5 Video Strategies for E-Commerce Merchants”. Allison Howen says, “It can be difficult for digital retailers to stand out on the ’Net, as the competition within email inboxes, social newsfeeds and search engine result pages is fierce. One of the most effective ways to create a lasting impression for digital shoppers is by incorporating video into your brand’s marketing strategy. In doing so, retailers have the opportunity to showcase their products, engage their shoppers and increase their brand’s visibility“. 5... [...]
The latest ‘Econsultancy’ blog post is titled “What you should know about ecommerce in Russia”. Ben Davis says, “Russia is currently in the spotlight, preparing to host the Winter Olympics, with all the associated negative press for its government. But whatever the irregularities of Vladimir Putin, Russia has the third highest economic growth rate in the world. Although online sales in Russia account for just 2% retail sales, this is estimated to rise to 5%, or $46bn, by 2015 according to Morgan Stanley. And Russian internet users are in thrall to overseas brands.... [...]
The latest ‘Econsultancy’ blog post is titled “Using ‘seducible moments’ to turn goodbyes into conversion opportunities”. Tom Evans says, “If your website has a secure customer area, then you could be missing out on a chance to further engage or convert your visitors before their next visit. This post looks at some examples and options for capitalizing on this often overlooked ‘seducible moment’“. Using ‘seducible moments’ to turn goodbyes into conversion opportunities ‘Econsultancy’ Blog [...]
The latest ‘Econsultancy’ blog post is titled “What’s the point of User-Centred Design?”. Tom Stewart says, “No, I have not suddenly started to question an approach which I have pioneered for more than three decades. What I am doing is reflecting a discussion currently underway in the International Standards committee considering the revision of ISO 9241 part 11, which defines usability. Don’t worry, we don’t intend to change the definition in any way that most people would notice. Standard-makers love arguing about fine detail, so there may... [...]
The latest ‘Econsultancy’ blog post is titled “Avoiding ecommerce deployment disaster: 10 areas to watch”. Darryl Adie says, “Replatforming and deploying major updates are some of the most stressful moments for an ecommerce team. These moments are vital for staying ahead of the competition, for introducing innovative new features or responding to user testing, but they’re also the point at which things can go most wrong. Too often when you or your agency throw the hypothetical switch you end up with a site that’s got serious bugs or, even worse, no site at... [...]
The latest ‘Econsultancy’ blog post is titled “How well are you optimizing your digital and ecommerce activities?”. David Moth says, “How would you like to receive a free personalised copy of the Adobe 2014 Digital Marketing Optimization Survey Report? The report, which Econsultancy has helped to produce, reveals which optimization tactics savvy marketers will use in the next 12 months and gives tailored recommendations on how to build your own winning strategy. In order to receive your free copy all you have to do is complete the survey by clicking on this link“. How... [...]
The latest article on ‘The Forrester Blog’ is titled “China’s Online Retail Sales Passed $300 Billion in 2013”. Kelland Willis says, “We recently published an online retail forecast for Asia Pacific, followed by an online forecast specific to China. The numbers are staggering! To give you an indication of the speed at which eCommerce is taking off in China, consider that recent figures from the State Post Bureau of China indicate that more than 6 billion packages were shipped in the first three quarters of 2013 – an increase of 61% from the same period in 2012. Factors contributing... [...]
The latest ‘Econsultancy’ blog post is titled “50+ fascinating stats about mobile commerce in the US”. David Moth says, “Mobile commerce is no longer the newcomer to the digital scene, but it is likely to remain one of the main challenges for businesses for the foreseeable future. Ever-increasing levels of smartphone and tablet ownership in the US means that businesses have no choice but to adapt to accommodate the ensuing rise in mobile web traffic, however some sites (including our own) are still lagging behind. So just to reiterate the importance of mobile commerce... [...]