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Friday, October 23, 2020

‘How to Use Thank You Pages to Convert Subscribers into Customers’ – Aweber Blog

Brandon Olson says, “The “thank you” page is one of the best places to convert subscribers into customers. Here’s why: Your thank you page (also known as a confirmation page) is the very first thing your new subscribers see after joining your email list – even before reading the very first email they get from you. That makes it a prime opportunity to introduce them to your products or services, or move them deeper into your marketing funnel”. How to Use Thank You Pages to Convert Subscribers into Customers Aweber Blog  [...]

‘How to Use Social Media for Trend Research’ – Entrepreneur

Eric Dahan says, “In 1998, the founders of Google set out on a mission to do one thing: organize the world’s information. Google has come a long way since then, however, and so has digital media. Until recently, social media content was somewhat ephemeral: The more content that was created, the more possibilities got lost in the noise. Related: New Study Details Who Is Using Social Media and When But popular social networks are at last creating order from the chaos, and turning social media content into a powerful research resource for advertisers. Social media, after all, is rich with... [...]

‘Problems with Ecommerce Checkout? Vebology Suggests These Fixes’ – Small Business Trends

Michael Guta says, “If you have an ecommerce site, you know it is not just enough to get potential customers to visit. The goal is to convert those visits to sales, and there are many ways to make that happen. But in its latest infographic, Vebology looks at ways to optimize your ecommerce checkout forms. You are probably saying to yourself, if a customer is ready to check out, what difference will the forms make? The answer is: more than you think. Cart abandonment is a big problem for online retailers. Vebology makes some recommendations that will help reduce high abandonment rates. The... [...]

TrafficFresh: Crowdsource website content for better engagement #ad

If you are looking for free traffic strategies that build your traffic better than SEO, you may want to check out this new product called TrafficFresh. Many online marketers long for the “good old days” when eager people, just getting to know the internet, clicked on every link they came across. Back then, traffic was easy. Now, unless you pay for it, traffic is getting hard to find. But TrafficFresh changes all that. It’s a desktop application that helps you get plenty of free traffic by leveraging the major players in your niches, using its ‘Sky Scraper’ strategy,... [...]

‘How to Benchmark Your Marketing Performance Against Your Competition’s’ – MarketingProfs

Anna Kayfitz says, “In today’s digital marketing world, competitive intelligence often takes a back seat to all the key performance indicators (KPIs) on which marketers are focused—open rates, social engagement metrics, lead-to-sales opportunity conversion rates, etc. That inward focus on how well you are doing with your revenue-driving marketing tactics is critical. But it can lead you to celebrate the wrong things. Don’t let your KPIs overshadow the importance of knowing exactly how your digital marketing strategies are performing in relation to your peers who are competing... [...]

‘A Primer for Writing Promotional, Informative and Entertaining Content that Captivates Readers’ – MarketingExperiments

Paul Cheney says, “I recently got an email forwarded to me originally from one of our Research Partners. In it, there was a question: Could you give me a little primer on what you consider best practices in writing promotional, informative and entertaining content that captivates readers? What follows is Part I of my answer to that question … Let’s Rephrase the Question When my mother-in-law (read: least likely person to read this post) Googles something, it’s always painful for me to watch. She’s one of the more intelligent people I know, but she doesn’t really have a clue how... [...]

‘Optimizing Conversions Isn’t Everything! Don’t Neglect What Happens Before & After’ – Marketing Land

Dale Hursh says, “Many marketers working to generate leads via digital channels get too focused on the specific conversion action, whatever it may be. In my opinion, this viewpoint is too narrow given the amount of activity that must occur both before and after the conversion. By giving pre- and post-conversion activities more attention, marketers can improve lead gen results and increase bottom-line revenue. The Lead Journey I urge marketers to look at the conversion action as the mid-point in a journey that starts with first engagement activities and ends with money in the bank. This journey... [...]

‘How Tinder has changed ecommerce’ – Econsultancy

Youtse Sung says, “Through its fun, intuitive and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world – not to mention a valuation of $1.35bn. As the popularity (and controversy) of Tinder has grown, many brands have started to copy the brand’s simplistic yes-no interface for their own apps. This has kicked off a UX and design phenomena rapidly becoming known as ‘Tinderisation’. While originally used for purely functional applications such as political polling (e.g.... [...]

’12 Tips for Creating Calls to Action that Work on LinkedIn Pulse’ – Copyblogger

Caroline Early says, “This week’s edition of Rainmaker Rewind features our own Sean Jackson and Mica Gadhia on The Missing Link. The dynamic duo welcomed John Nemo, bestselling LinkedIn author and trainer, to discuss calls to action on LinkedIn Pulse”. 12 Tips for Creating Calls to Action that Work on LinkedIn Pulse ‘Copyblogger’ Blog  [...]

‘Overcoming Objections on Your Landing Pages’ – MOZ

MOZ team says, “How do you take your potential customers’ problems and turn them into a conversion success? If you’re having trouble with low conversion rates on high-traffic landing pages, don’t worry — there’s help. In today’s Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates”. Overcoming Objections on Your Landing Pages MOZ Blog  [...]